Emerging business
As early as 2016, HereAfter founder James Vlahos built a chatbot that responds like his dead father, or Dadbot, based on data left by his father. People quickly got in touch with Vlahos after the creation of Dadbot, asking if he could make them bots of their own.
In China, “digital resurrection” caught the public’s attention during the Qingming Festival in 2023 when an influencer on Bilibili uploaded a clip of his AI-revived grandma.
The business was cast in the spotlight again recently after Chinese renowned musician Tino Bao (Bao Xiaobo) unveiled to the public his “revived” daughter with AI technology.
Zhang Zewei, founder of AI company Super Brain in Nanjing, East China’s Jiangsu Province, told the Shanghai Observer that his team has completed more than 1,000 “resurrection” orders. With the Qingming Festival approaching, they receive four to five dozen related inquiries every day, the Shangguan Observer reported on Wednesday.
Most of Zhang’s users have a similar starting point to Zhu. They all have a strong desire to “see their loved ones again”; some families have lost their only child in middle age, and the parents are unable to overcome the pain of losing their child; and some people have lost their partners of many years, and are hoping to see the person they miss day and night again, even if it’s just a brief glimpse on the screen.
However, the innovation also comes along with controversies. Recently, a video blogger “resurrected” late stars through AI without obtaining permission from the stars’ families. The father of late Chinese singer-actor Qiao Renliang has required the video blogger to remove the video and said that the move reopened his old emotional wounds.
Many netizens and law experts also characterized the move as offensive to family members of the deceased and violated portrait rights and privacy, calling for more complete and detailed regulations and management to catch up with the impact of the market of the rapid development of AI technology.
A search on Taobao with the keywords “AI, digital life, resurrection” on Wednesday yielded hundreds of results. According to these results, customers can get an audio clip of their late relatives by paying 99 yuan ($13.6), get a video clip of late relatives talking by paying 198 yuan, and interact with “resurrected relatives” via a certain app if they pay 498 yuan.
One of the stores also claimed to provide a service that teaches customers to create a digital life. Customer service representatives at the store told the Global Times that the app was developed by themselves and “it was very easy to learn.” Tuition and the app jointly cost only 1,000 yuan, according to the customer service representative.
A more important problem may be the overly realistic interaction of the digital doppelganger, as Zhu said. “It is a double-edged sword that offers users a very good immersive experience, but may also bring huge hidden troubles.”
Smooth, natural conversations are supported by the strong computing power of the AI models, which is very expensive. What if one day, the customers cannot afford the money and have to turn “the digital relative off?” Zhu questioned.
Moreover, overly realistic and natural interaction may make people addicted to the virtual world. Especially for those who lose their loved ones,“they may feel it is harder to move on,” Zhu said.