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The ground floor reception sets the scene for the overall design, in grounded materials of concrete, black metal and walnut wood, to balance the spectacular artwork collection throughout.

Since 1996, Songwriters Hall of Fame inductee and 22-time GRAMMY award-winner, Shawn “Jay-Z” Carter has been a dominant force in popular culture. With multiple businesses and accolades across the recording industry and strong relationships with global investment leaders, Jay-Z personifies the American Dream. In 2008, he founded entertainment agency Roc Nation as a joint venture with Live Nation, which is a full-fledged entertainment company housing a record label, talent agency, philanthropy, school, apparel touring and concerts production company. Encompassing offices in New York, London, Nashville, and Los Angeles, the company unveiled its New York City headquarters last summer, and the result is a true feast for the senses.

They turned to Jeffrey Beers International, who was tasked with the vision to “capture and express the hip, modern, industry leading culture of Roc Nation”, according to the architect Jeffrey Beers. “The design had to be bold and fearless, and to connect with the creative client ethos.” Says Desiree Perez, CEO of Roc Nation on why they selected Jeffrey Beers for this landmark project, “we have blind faith in his abilities and style.”

A clean yet warm palette is the end result to display the world class art collection from Jay Z’s personal collection, as well as vibrant album covers, an incredible array of artists photographs, athlete jerseys and paraphernalia, as well as Paper Airplane’s apparel. Sophisticated materials such as buffed concrete, crisp Italian blackened metal glazing systems and expanses of glass

入選作曲家名人堂並奪得22次格萊美大獎的Shawn "Jay-Z" Carter，自1996年起一直主導流行文化。他在唱片界擁有多項業物。2008年，他與Live Nation合資成立經紀公司Roc Nation，

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were complimented with accents of warm walnut wood and textured wallcovering to fill the office with light and refined accents.

Beers shares that the design team took a hospitality approach to the layout and planning of the interiors from the get-go. Entering the lobby entrance and the sixth floor reception, the atmosphere achieved is bold yet inviting. Both spaces display striking and imposing artwork, such as a floor to ceiling black and white portrait by photographer Zanele Muholi and artist Nick Cave’s Sound Suit sculpture, demonstrating a symphony of colour and shapes. Continues Beers, “throughout the floors, we designed