A FRECIOUS CHANGE

Make-up artist RickyKAZAF tells us why he opts for the Frecious Fuji water dispenser at his new all-round men styling concept store at Mira Place星級造型及化妝師RickyKAZAF分享Frecious Fuji天然水的純淨體驗

Style icon and make-up artist RickyKAZAF recently debuted Asia’s first allencompassing men’s styling salon at Mira Place in Tsim Sha Tsui. Guaranteeing a complete transformation for his clients – from skincare to haircuts and fashion styling – he sets out to give his clients the best of the best, including the water served at the salon.

Enter Frecious Fuji. With its factory located at an elevation of 1,000 metres on the northern side of Mountain Fuji, the Japanese firm prides itself on delivering delicious and safe natural mineral water of the finest quality.

Given the salon’s design-forward approach, every piece of furniture and appliance has been meticulously selected to complement the overall aesthetics. This is where the Frecious Slat (shown in the opposite page) and Frecious Ore water dispensers come into play.

With sleek contour and stylish design, the water dispensers not only offer user-friendly functions such as bottom loading and electricity-saving features, they sit beautifully with the salon’s elegant interior.

Here RickyKAZAF shares with us the many merits of the Frecious Fuji water dispenser and its delicious natural mineral water.

時尚造型及化妝師RickyKAZAF日前於尖沙咀Mira Place開設亞洲首家一站式男士造型概念店，由

肌膚護理到時尚造型，全面為男士「改頭換面」。為顧客帶來極致體驗是品牌的核心理念，除了美容服務外，連一杯水也希望做到十全十美。

為了締造最佳服務體驗，店內每一件單品都經過精心挑選，當中包括Frecious Fuji的兩款飲水機

—— Frecious Slat（如左圖示）及Frecious Ore。Frecious Fuji在日本擁有40萬用戶，其採水工廠設於國家公園內海拔約1,000米的地方，採取的天然水蘊含豐富礦物質，純淨健康。

設計簡潔時尚的飲水機體積小巧卻五臟俱全，擁有節約能源及下置式設計等特點，啞光黑、白的型格外觀輕易融入店舖明亮清新的設計風格。我們請來RickyKAZAF分享Frecious Fuji天然水的優點及使

用體驗。

How do your clients find the Mountain Fuji water? Do they like it?

The guest experience at RickyKAZAF is carefully curated. We ask them what they want to drink when they come to our store. I prepare Frecious Fuji natural water from Mount Fuji and other soft drinks for everyone. Those who have tried it really like it for the natural and smooth taste, as compared to off-the-rack water on the market.

How does it add value to the all-round transformation experience at your store?

The water’s premium quality is the talking point. Frecious Fuji’s drinking fountain water comes from a water harvesting plant 1,000 metres above sea level on Mount Fuji, and is then directly shipped from Japan to Hong Kong. It’s not just any kind of water you can find on the market.

Both our staff and guests think it elevates our service. Guests like the fact that we’re providing them with quality products, whether it’s the water we serve or the all-round styling service. It’s in line with our mission of giving customers the best of the best.

Design-wise, what sets Frecious Fuji apart from other water dispensers on the market?

I think it has a unique design. Most of the water dispensers have a bulky size. You have to pick up the incredibly heavy bottle to refill it, which can be inconvenient for users. Frecious Fuji has a very thoughtful bottom-loading design that makes changing water bottles so much easier.

With its compact and sleek contours, the water dispenser also goes well with the interior design of our store. Even some of the guests comment that the water dispenser looks really cool.

How does the water dispenser go with the chic interior of your store?

One of the most prominent features of our store is the coffee bar area. It’s what guests notice first the moment they arrive. There’s a coffee machine and some alcoholic drinks there. We have placed a small-sized Frecious Fuji water dispenser on the bar top. Not only does it not look out of place, but it matches the overall design of the zone.

What are the differences between the large and small sizes? How should people choose?

We use both models in our store. In the coffee bar area, a cabinet is embedded inside the bar top and on top of it, we opt for the smaller compact Frecious Ore.

I think it’s suitable for home kitchens too. We also use Frecious Fuji’s natural mineral water to make coffee, tea, soup and other hot drinks, and it really boosts the flavour.

As for the staff room pantry with a greater area, we use the larger Frecious Slat. As I said, changing water bottles used to be a tortuous job. With the bottom-loading design, you need only to drag the bottle out without having to pick it up. Even girls can do it. If you’re picking a water dispenser for your staff or office, I’d recommend the larger model.

“Those who have tried it really like it for the natural and smooth taste, as compared to off-the-rack water on the market”

顧客對Frecious Fuji天然水的評價如何？

我們非常重視每位顧客的店內體驗，因此我們會向每位客人準備飲品作為招待。除了一般汽水外，我們更為他們準備源自富士山的Frecious Fuji天然水。飲用過Frecious Fuji天然水的顧客都表示其口感較為順

滑天然，猶勝於坊間上的現成飲用水。

Frecious Fuji天然水如何有助提升顧客體驗？

Frecious Fuji的水質是一大賣點。品牌的天然水採自富士山海拔1,000米的地方，然後直接從日本運抵香港，在市面上非常罕見。

我們的員工和顧客都認為優質食水有助提升服務質素。顧客十分欣賞我們提供的服務，無論是飲用水，或店內提供的全方位造型服務，這與我們致力為顧客提供最佳服務的使命同出一轍。

Frecious Fuji在設計上與其他飲水機品牌最大的分別是什麼？

市面上大多數飲水機體積較為笨重，每次換水都十分費勁。因此Frecious Fuji飲水機採用下置式設

計，水樽收納於水機底部，方便換水。

加上，它時尚簡約的外觀與我們店內環境相得益彰，有助提升整體室內格局，曾有客人甚至稱讚飲水機外觀十分型格。

Frecious Fuji飲水機如何呼應店內裝潢？

咖啡吧是店內的亮點之一，亦是顧客踏入店舖第一個會注意到的地方。我們特意準備了一台咖啡機和酒精飲品，吧台上放細緻小巧、純黑亮麗的Frecious Ore飲水機，輕易融入咖啡吧的設計風格之中。

Frecious Slat及Frecious Ore有何分別？用家又應

該如何選擇？

我們店內同時配備Frecious Slat及Frecious Ore兩款大小不同的飲水機。擺放於咖啡吧一隅的Frecious Ore呎吋較為輕巧，特別適合家居廚房使用。我們平時亦有採用Frecious Fuji天然礦泉水製

作其他飲品，例如製作咖啡、泡茶、煮湯和泡製其他熱飲，同樣合適。

至於員工茶水間，我們選擇了呎吋較大的

Frecious Slat飲水機。正如我之前所說，換水是一項費力的動作，Frecious Slat的下置式設計讓用家

換水時只需把水樽拖出就可以，簡單方便。對於辦公室空間，我會推薦呎吋較大的型號。