THE FUTURE OF THE KITCHEN
Bosch and Poliform teamed up for their first-ever exhibition that showcased trendsetting home appliance designs
與Poliform首個聯乘展覽「The Kitchen」，展現引領潮流的家電美學Bosch Future of the
The first joint exhibition “The Future of the Kitchen” by German home appliance brand Bosch and top Italian furniture brand Poliform took place at the METAL ZONE venue in ELEMENTS from January 6th to 14th. The exhibition took guests on a journey through the designs of contemporary home appliances.
The exhibition featured a variety of classic and new home appliances that embody the brand philosophy of #LikeABosch, including a series of refrigerators, dishwashers, washing machines, dryers, and built-in ovens. The exhibition highlighted how these products complement modern kitchen designs, featuring the latest trends in home decor while also o ering visitors more in-depth knowledge of the brand’s background.
Established in 1886, Bosch is renowned for its durability and high quality. Its products combine precise engineering and electronic technology, complemented by sleek and stylish designs, transforming the kitchen into an artistic space.
BSH Home Appliances Limited (BSH Hong Kong) Managing Director and CEO Chloe Kwok stated, “This exhibition is our first themed exhibition held in a large-scale shopping mall in Hong Kong. The showcased pure black Bosch accent|line built-in oven was launched at IFA (the world’s largest and most influential consumer electronics and home appliances exhibition) in 2022. With its stylish appearance and artificial intelligence technology, it won the prestigious German iF Design Award in 2023, earning worldwide recognition. Among 1,100 entries worldwide, it was one of the award-winning works, accounting for only 1%.”
In addition to showcasing Bosch’s home appliances, this exhibition also includes kitchen cabinets designed by Italian manufacturer Poliform. The cabinets feature top-quality oak and a serene colour palette to highlight the pure black exterior of the new Bosch accent|line built-in oven.
德國家電品牌Bosch與頂級意大利家具品牌Poliform首個聯乘展覽「The Future of the Kitchen」，早前於1月6至14日在ELEMENTS圓方METAL ZONE場地舉行，引領訪客踏上現代家電美學的精彩之旅。
是次展覽秉持品牌理念#LikeABosch，呈獻多款經典及全新家電產品，
包括一系列雪櫃、洗碗碟機、洗衣及乾衣機，以及嵌入式焗爐等，並展示出產品與現代廚房的美學配搭，從中帶來最新家居潮流，同時讓參觀者深入了解品牌故事。
成立於1886年的Bosch以耐用性和高品質聞名，產品結合精密電機工程
及電子科技，配合簡約時尚的外型，令廚房化身藝術空間。
博西華家用電器有限公司(BSH Hong Kong)常務董事及執行長郭琦琦(Chloe Kwok)指：「今次展覽是我們首次於香港大型商場舉辦的主題展覽，當中展示的純黑Bosch accent|line嵌入式焗爐於2022年在IFA(世界規模最
大和最具影響力的消費類電子及家用電器產品展)發佈，憑藉時尚外型與人工
智能科技，於2023年榮獲享譽全球的德國iF設計大奬金獎，成為全球1,100個參賽作品中，僅1%的得奬作品。」
Kevin Tse, Deputy Managing Director of E.Bon Group, the sole agent of Poliform in Hong Kong, stated, “The collaboration between us and Bosch is a perfect match, which is rarely seen in the market. In fact, the kitchen is just a supporting role, and it requires multifunctional and aesthetically pleasing kitchen appliances to maximise its functionality. I highly appreciate Bosch’s brand philosophy and products. Their comprehensive range of kitchen appliances can be coordinated and matched with each other, ensuring a consistent visual appeal in the space.”
On the opening day of the exhibition, Bosch invited Johnny Yan, the Sugar Pulling World Champion, to demonstrate the making of dragon beard candy. Guests sampled Johnny’s personally prepared candy, delighting in its vibrant blend of colours, scents and tastes.
In addition, Bosch collaborated with Home Journal to organize the “Kitchen of the Year 2023” aiming to encourage local interior designers to showcase their creativity and help customers enhance the sense of space in their kitchens through modern and minimalist designs with integrated appliances. The award ceremony took place during “The Future of the Kitchen” exhibition opening, attracting talented individuals from the local interior design industry, making it a lively event.
Chloe Kwok added, “Bosch has always placed importance on sustainable development, reducing carbon emissions, and promoting ‘zero is hero.’ Therefore, the exhibition showcases the exclusive features of Bosch Vario Style refrigerators, such as the ‘VitaFresh 0°C meat freshness compartment’ and ‘VitaFresh vegetable and fruit freshness compartment.’ These compartments provide an ideal temperature and humidity of about 50% for storing meat or sushi, as well as about 95% humidity for extending the freshness of vegetables and fruits. The refrigerator not only serves its primary function but also helps extend the shelf-life of food and reduce food waste. Globally, approximately 1.3 billion tons of food are wasted each year, with kitchen waste accounting for a quarter or more of this waste. Bosch
refrigerators, with their hygienic filtration system, o er a great solution for preserving kitchen waste and reducing waste.”
Many of Bosch’s products are developed with a focus on sustainability. For example, their dishwashers utilize natural zeolite mineral called Zeolith® to achieve the Perfect Dry function, which can save up to 20% of water and 20% of energy.
是次展覽除了展示Bosch的家電產品，還包括Poliform意大利原廠設計的廚櫃，以頂級橡木及沉穩色調展現Bosch全新accent|line嵌入式焗爐的純黑外型，彰顯生活品味。
Poliform香港總代理怡邦行集團副董事總經理謝漢傑(Kevin Tse)表示：「今次我們與Bosch的合作一拍即合，實屬市場少見的三方合作。其實廚房只
是配角，需要配備多功能而且美觀實用的廚房家電，才能發揮最大功能。我很
欣賞Bosch的品牌理念和產品，他們的廚房家電產品系列完備，可互相配搭，
能夠讓空間保持一致觀感。」
展覽開幕當日，Bosch邀請了世界拉糖冠軍顏志全(Johnny Yan)即場示範法式龍鬚糖製作，來賓更有機會品嚐Johnny親手炮製的龍鬚糖，帶來色、
香、味體驗。
另外，Bosch為鼓勵本地室內設計師發揮創意，幫助顧客提升廚房空間感，實現現代設計與嵌入式家電的簡約風格，早前與Home Journal合辦《香港廚房設計大獎》的頒獎儀式亦於「The Future of the Kitchen」展覽開幕禮舉行，
匯聚本地室內設界才俊，非常熱鬧。
郭琦琦補充：「Bosch一向重視可持續發展，減少炭排放，提倡zero is hero。因此展覽展示了Bosch Vario Style雪櫃獨家配備『VitaFresh 0度鮮肉保鮮格』和『VitaFresh蔬果鎖鮮格』，分別在約50%濕度低溫區，為肉類或壽司提供理想溫的保鮮儲存環境，以及在約95%濕度高濕區，有效延長蔬果保
鮮期。雪櫃不僅是雪櫃，同時可以延長食物保鮮期，減少食物浪費。全球每年約
13億噸食物遭耗損和浪費，廚餘佔食物浪費的四分之一或以上。Bosch雪櫃衛
生過濾系統，是保存廚餘的好方法，減少浪費。」
Bosch不少產品均為可持續發展而研發，例如洗碗碟機就採用天然礦石Zeolith®熱沸石發揮Perfect Dry功能，可節省高達20%水和20%能源。