Into the Wild

Hong Kong Tatler Society - - Best Of Life -

The wilder­ness might not be the first place that comes to mind as the set­ting for a Cruise col­lec­tion show—or any fash­ion show. But as seen in re­cent years, the in­dus­try loves un­con­ven­tional venues, from mu­se­ums and chateaux to aban­doned fac­to­ries and cathe­drals. So Dior’s Maria Grazia Chi­uri was sim­ply fol­low­ing the trend when she launched her first Cruise col­lec­tion in the Up­per Las Vir­genes Canyon Open Space Pre­serve in the Santa Mon­ica Moun­tains of Cal­i­for­nia. Out with bricks and mor­tar, she must have thought, and in with an exotic vibe in the great out­doors. What a smart move. Guests were greeted by bil­low­ing grey-and-white Dior flags and Dior-branded hot-air bal­loons, and en­cour­aged to roam the 1,250 hectares re­served for the show. The col­lec­tion of 60 earthy looks was in­spired by the lo­ca­tion, with rich wilder­ness colours and beau­ti­ful hand­crafted, ar­ti­sanal touches in the shape of feath­ers, fringe and fur, and there were ref­er­ences to artist and fem­i­nist icon Ge­or­gia O’Ke­effe. The event had a shamanic yet lav­ish qual­ity that has never been seen be­fore in the world of couture.

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