The Height of El­e­gance

Loft Bridal founder and for­mer fash­ion buyer Jacque­line Au is an ex­pert when it comes to pick­ing the right wed­ding dress. Jus­tine Lee speaks to the stylish en­tre­pre­neur about fash­ion do’s and don’ts for the big day

Hong Kong Tatler Weddings - - CONTENTS -

Loft Bridal founder and for­mer fash­ion buyer Jacque­line Au on fash­ion do’s and don’ts for the big day

Can you tell us about how you started Loft Bridal?

Much of my 10 years as a buyer in the fash­ion in­dus­try was about push­ing boundaries. I love dis­cov­er­ing new brands and through my ex­pe­ri­ences as a buyer, I re­alised that I was part of a gen­er­a­tion of women who are con­stantly seek­ing out the new and will­ing to take risks. I got mar­ried in 2016 and when it came time to look for my own wed­ding gown, I found that much of the bridal mar­ket in Asia still ad­heres to the cookie-cut­ter mould of fem­i­nin­ity and beauty. In the end, none of the dresses I tried on from big la­bels re­ally suited me. I started Loft Bridal—The Lab Of Fairy Tales—a year af­ter I got mar­ried be­cause I wanted to rein­vent the bridal ex­pe­ri­ence and to of­fer a cu­rated se­lec­tion of wed­ding gowns that would res­onate with the mod­ern woman.

What’s the best piece of style ad­vice you re­ceived for your own wed­ding?

Less is more.

What are your dos and don’ts for the bride-to-be?

Do: Splurge on one beau­ti­ful gown that you can­not live with­out and wear it through­out your big day; it’s a mis­take to buy sev­eral medi­ocre gowns with the same bud­get.

Do: Ig­nore the lat­est trends and fo­cus on your per­sonal style and what is most flat­ter­ing for your body,

Don’t: Overdo your hair and makeup. You should just be the very best ver­sion of your­self and not a dif­fer­ent per­son al­to­gether.

Don’t: Feel like you must bring an au­di­ence when you try on wed­ding dresses. Too many opin­ions can be a bad thing, and it’s per­fectly nor­mal to go alone, as I did.

What ad­vice would you give to re­cently en­gaged brides-to-be?

As hard as it sounds, I would ad­vise brides-to-be to not to shop for a gown im­me­di­ately. You should try to con­firm a venue and date be­fore you be­gin your search be­cause your choice in dresses will dif­fer de­pend­ing on the lo­ca­tion and cli­mate. Keep in mind that from the first un­til the fi nal (the third or fourth) fi tting a cus­tom wed­ding gown usu­ally takes 4- 6 months. Also, I would en­cour­age women to try on dif­fer­ent sil­hou­ettes be­fore com­mit­ting to a style.

What are some bridal la­bels to keep an eye out for?

I love Lihi Hod from Is­rael. She worked un­der John Gal­liano when he was run­ning the show at Chris­tian Dior Cou­ture. I also love the un­der­stated glam­our of One Day Bridal from Aus­tralia. Lelet NY is a mod­ern jew­ellery la­bel that uses pearls in very in­no­va­tive ways; their combs and clips are the per­fect hair ac­ces­sory. An­other one is Katkim, a fine jew­ellery la­bel that’s strik­ingly ar­chi­tec­tural yet min­i­mal at the same time.

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