PEGGY CHOI

FOUNDER OF LYNK, A DATA-DRIVEN KNOWLEDGE-SHARING PLATFORM

Quality and excellence are non-negotiable for me. That’s the only way to respect the people you work with.

Launching a company on your own is about selfawareness. You need to know your own strengths and weaknesses so you can put yourself together with people who are better than you in different areas. No one is perfect, so you’ve got to complement skill sets when building a team. I want to be remembered as someone who had a positive impact on the world. Our mission at Lynk is to democratise access to expertise and knowledge. If we can achieve that, I think it can potentially bring a lot of value to society. That’s my ultimate driving force.

My favourite quote is from Reid Hoffman, co-founder of Linkedin. He said, “Starting a company is like throwing yourself off the cliff and assembling an airplane on the way down.” It’s true and helps you understand that, yes, it’s going to be messy.