TIMELY TRIUMVIRATE
The path to success, according to luxury watchmaker Breitling, is based on the power of a team, the strength of a group, and the mutual identification of a common target. As such, the Swiss brand has formed three-person squads, whose members are all recognised masters in their respective professions, to present the firm’s dynamic values in a series of advertising campaigns focused on surfers, explorers and actors. The cinema squad features Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu, while the surfers are 11-time World Surf League Champion Kelly Slater, Sally Fitzgibbons and Stephanie Gilmore. Chosen explorers are Bertrand Piccard, David de Rothschild and Inge Solheim.