“一站式”观澜湖新城全新开幕 Mission Hills goes bigger than golf with a RMB5 billion investment in “Retailtainment”.

Jet Asia Pacific - - News - Text by Joyce Yip

T here is another reason to visit Mission Hills even if you’re not a fan of golf: in September, the resort added a substantial arm to its offerings with the 500,000sqm MH Mall, a comprehensive complex composed of recreation, shopping, dining, entertainment, leisure and cultural experiences all in one roof.

Aside from delectable gourmet options such as contemporary Cantonese cuisine at Zen; Michelin-starred dim sum at Tim Ho Wan; authentic Sichuan dishes at Rong Li Ji and Ding Ge Hot Pot; North-western Chinese delicacies at Xi Bei as well as Japanese and Korean fare at Han Yang Ting, those looking for a bigger thrill during their meals can opt for the sports-themed restaurant by X-TRM.

Shoppers, on the other hand, will appreciate the international high-street fashion labels including H&M, UR, MUJI and Korean fashion hub The Wonderplace, to name but a few. Alongside bowling lanes, a 2600sqm ice-skating centre and a 3D recreational park, the whole family is sure to find something to do at MH Mall.

Too much to do with too little time? MH Mall has thoughtfully developed a multi-functional app so guests can stay up to date with all promotions, offers and updates while services like navigation and restaurant bookings are also at their fingertips so they can plan their visit without wasting a minute.

"We’re delighted to launch MH Mall, with its world-class leisure and entertainment brands, unique dining options and international retail offerings,” said Ken Chu, Chairman and Chief Executive Officer of the Mission Hills Group. “This is truly a one-

stop recreational, entertainment, leisure and cultural experience, and we are confident MH Mall will become the major lifestyle attraction in Shenzhen.”

MH Mall sits at the heart of Mission Hills Centreville, a neighbourhood comprising hotel, offices, parks, shopping, culture and arts to serve more than five million residences within a 100 kilometre radius; the shopping complex is next door to the Hard Rock Hotel, Mission Hills International School and the MH Maker, Shenzhen’s first integrated Cultural & Creative Centre.

就算你不是高尔夫球迷,观澜湖还有另一个吸引力。今年九月,面积达50万平方米的观澜湖新城隆重开幕,打造一个全新的休闲、购物、餐饮、娱乐和文化体验综合体。其购物中心MH Mall开辟了美食新天地,餐饮品牌包括新派粤菜采蝶轩、米其林餐厅添好运系列品牌、川菜经典蓉李记、鼎格火锅,还有西北菜代表西贝,日韩料理汉阳廷等等。MH Mall还引进打出“运动+美食”新概念的独有品牌X-TRM运动餐厅,为访客带来更刺激的餐饮体验。

零售方面,落户MH Mall的包括国际街头时尚品牌H&M、、UR MUJI、以及韩国时尚品牌集合店The Wonderplace等。除了保龄球馆, MH Mall还拥有一个2,600平方米的花样溜冰训练中心和一个3D乐园,适合一家大小。

觉得时间不够用? MH Mall精心打造了一个多功能的应用程序,商家优惠促销、商场活动推送、商圈导航等都将囊括在内,同时提供购物指引和餐厅订座等服务,只要动动指头,就可以尽情享受MH Mall带来的综合体验。

“我们隆重推出观澜湖新城MH Mall,为游客提供国际一流的购物、娱乐、餐饮及文化享受。”观澜湖集团主席兼行政总裁朱鼎健博士说:“观澜湖新城提供一站式的购物、娱乐、休闲生活新体验,将成为深圳市的地标性建筑群。”

观澜湖新城位于深圳龙华新区观澜湖旅游度假区内,汇聚酒店、商务、休闲、购物、文化及创意六大功能,为周围10平方公里内的500万居民提供尊尚享受服务。观澜湖新城还包含了Hard Rock酒店、观澜湖国际学校和深圳首个综合性文化创意中心观澜湖艺工场。

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