Innovation of B2B Marketing Strategies for Imported Wine: a Case Study of Wajiu.com

Liquor-Making Science and Technology - - Contents -

JIAYanzhe and LI Jiagui (College of Enology, Northwest A & F University, Yangling, Shaanxi 712100, China)

Abstract: B2B is the biggest share and the most operational business model in e- business at present. In this paper, the innovation and practice of B2B marketing strategies for imported wine of Wajiu.com were analyzed from four aspects: product strategy, pricing strategy, channel strategy and promotion strategy, which provided useful reference for B2B marketing for other similar enterprises. Key words: B2B; imported wine; marketing strategy; innovation

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