Electronic pickled vegetables

Renowned director Wong Kar-wai has garnered renewed fame among Chinese audiences with his first TV series, Blossoms Shanghai. The series, which follows businessman A Bao as he makes his fortune in Shanghai during the 1980s and 90s, has quickly become a nationwide hit. Wong’s distinctive cinematography especially evokes nostalgia for anyone who experienced the era first-hand. Many viewers have called Blossoms Shanghai their new favorite dianzi zhacai, or TV show to consume in bite-size chunks.

Dianzi zhacai, which literally translates to “electronic pickled vegetables,” refers to TV series and audio books that people enjoy while they eat. The metaphor references pickled mustard roots, zhacai, which are popular in areas of eastern and southern China. Their salty taste livens up bland rice porridge, a common breakfast dish and comfort food favorite for when feeling under the weather.

Dianzi zhacai are deemed so captivating that they, just like pickled vegetables, make any bland meal interesting. This type of entertainment generally has engaging plots that keep people hooked, even after repeat viewings or listenings. Paired with a smartphone, dianzi zhacai can be enjoyed anywhere, anytime.

While dianzi zhacai are a favorite among stressed out workers seeking a quick escape during lunch breaks, doctors advise against making it a habit, as the extra stimuli and constant distraction can not only cause indigestion but also trick the brain into not feeling sated, which can result in overeating.