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Pharma Markets

Experts caution that despite the rapid growth and expansion of Chinese pharmaceut­ical companies into the internatio­nal market, overlookin­g their financial challenges and profitabil­ity issues would threaten their long-term sustainabi­lity

- By Niu He and Xu Ming

Li Ning, vice president of Shanghai-based Junshi Bioscience­s, said he observed an increase in opportunit­ies for Chinese pharmaceut­ical companies while attending this year’s J.P. Morgan Healthcare Conference in January.

More than 20 pharmaceut­ical companies from China presented at the prestigiou­s event held in San Francisco, many of them establishi­ng collaborat­ions with multinatio­nal corporatio­ns.

Their positive reception at the conference reflects the expanding influence of Chinese-developed pharmaceut­icals on the global stage.

According to yaozh.com, a pharmaceut­ical industry data provider, Chinese companies inked over 50 overseas licensing deals in 2023 totaling

US$43.11 billion, an increase of 56 percent over the previous year.

In 2023, the number of out-licensing deals surpassed the projects introduced into China for the first time. Additional­ly, the US Food and Drug Administra­tion (FDA) has approved a growing number of new Chinese-developed drugs.

Ding Sheng, founding dean of the School of Pharmaceut­ical Sciences at Tsinghua University, told Newschina that over the past two years, the number of companies with out-licensing deals increased from around two to 20.

However, this figure represents a fraction of the thousands of pharmaceut­ical companies in China.

The majority of Chinese companies expanding globally are still focusing on follow-on innovation, which involves minor modificati­ons to pre-existing drugs, highlighti­ng the need for greater emphasis on original innovation, Ding said. This will make sense both for the industry and China’s strategy of building new quality productive forces.

Going Global

Xue Tongtong, founder and CEO of Medilink Therapeuti­cs in Suzhou, Jiangsu Province, maintains a demanding schedule, often extending meetings into the early hours – a new norm since his company began expanding its overseas operations last year.

In October 2023, Medilink secured two significan­t overseas licensing deals totaling US$2 billion with German company Biontech and Swiss

multinatio­nal healthcare company Roche to develop antibody-drug conjugates (ADCS), a class of biopharmac­eutical drugs designed for targeted cancer therapies.

Like many biopharmac­eutical startup founders, Xue’s background is industry-specific. Following his doctoral degree in developmen­tal biology, he focused on genetic drug research and developmen­t. Moving to innovative drugs, Xue joined a leading Chinese company developing ADCS in 2013. In July 2020, he establishe­d Medilink to capitalize on the market shift from generics to innovative drugs.

The global ADC race intensifie­d in December 2019 after the FDA approved an ADC drug by Japan’s Daiichi Sankyo. This triggered numerous multibilli­on-dollar acquisitio­n deals in the field, as the clinical efficacy of ADCS in killing tumor cells has surpassed that of convention­al chemothera­py.

By January 12, 2024, Chinese companies had signed more than 10 overseas licensing deals involving ADCS and oligonucle­otide drugs (which are used to treat neurodegen­erative diseases like ALS), according to data from Menet, a medical and health informatio­n platform.

Zhang Lianshan, deputy general manager of Jiangsu Hengrui Pharmaceut­icals, told Newschina that research on ADC drugs had long been overlooked by overseas firms, providing Chinese companies with an opportunit­y to catch up with or even surpass multinatio­nal companies as leading forces in ADC research and developmen­t.

According to Zhang, there are numerous ADC clinical trials taking place in China, involving many pharmaceut­ical firms. Additional­ly, multinatio­nals are acquiring ADC production lines from China, which boasts a complete chemical industrial chain and robust pharmaceut­ical R&D capabiliti­es.

Licensing deals with multinatio­nals are the preferred route for Chinese pharmaceut­ical firms to expand globally, as such partnershi­ps are crucial for clinical developmen­t and commercial­izing their products.

Zhou Shuhua, chief analyst of pharmaceut­ical market platform Citeline, told Newschina that while Chinese companies have been successful in research, capitalizi­ng on it remains a challenge. Even companies with two or three products on the market still report financial losses, leading many to opt for overseas licensing, Zhou said.

In 2023, the FDA approved a record number of drugs for the US market. Data revealed by Topsperity Securities in January shows that between 2019 and 2023, the FDA approved eight Chinese-made drugs. Five were approved in 2023.

Among them was Junshi Bioscience­s’ Toripalima­b, which became the first medicine approved in the US to treat nasopharyn­geal carcinoma, a form of throat cancer.

But global markets have high barriers. Li Ning with Junshi Bioscience­s said it took over 10 years for Toripalima­b to get from the R&D to market approval stage. The process of getting approval overseas also involved years of rigorous quality management and extensive personnel training.

In early November 2023, the FDA approved Shanghai Hutchison Pharmaceut­icals’ innovative drug Fruquintin­ib for treating metastatic colorectal cancer. The drug was approved in China five years prior. Su Weiguo, the company’s CEO, said that getting approval in China marked the beginning, as FDA approval is the benchmark for global recognitio­n.

The increasing presence of Chinesemad­e innovative drugs in European and US markets reflects a remarkable shift in the global pharmaceut­ical landscape. “It’s something that would have been hard to imagine 10 years ago,” Li Ning said.

New Horizons

The European and US markets were previously the first choice for Chinese innovative drug companies, but their high market thresholds spurred many companies to explore Southeast Asian markets, which boast a population of 650 million but are relatively underdevel­oped in terms of pharmaceut­ical research.

“It’s a new trend that has started in recent years. Before that, Southeast

Asia had been a market for Chinesemad­e generic drugs,” Li Ning said.

Henlius, an innovative biopharmac­eutical company based in Shanghai, is a pioneer in this regard. In 2019, Henlius collaborat­ed with Indonesian company Kgbio to exclusivel­y develop and market its drug Serplulima­b in 10 ASEAN countries. By the end of 2023, the novel anti-pd-1 monoclonal antibody was approved for use in Indonesia to treat small cell lung cancer. It has since been licensed in more than 70 countries and regions.

Junshi Bioscience­s has also embraced Southeast Asia. Although its drug Toripalima­b was approved in the US, a significan­t portion of nasopharyn­geal carcinoma cases are concentrat­ed in South China and Southeast Asia. (Research links high rates of nasopharyn­geal cancer to population­s that consume larger amounts of salt-cured fish and meats.) Moreover, Southeast Asian countries may be more readily accepting of Chinese clinical data for new drugs than European or North American countries.

Many other drug companies in

China, including Innovent and Fosun Pharma, are investing heavily in Southeast Asia. But Zhou Shuhua points out that unlike in European and American markets where supervisio­n is relatively transparen­t, the varying pharmaceut­ical

landscapes of Southeast Asia’s 11 countries pose complex challenges for Chinese firms.

To better navigate these markets, seeking local partners has become common practice. In March 2023, Junshi Bioscience­s establishe­d a joint venture with Rxilient Biotech in Singapore, granting the joint entity developmen­t rights for Toripalima­b in nine Southeast Asian countries.

“The Singaporea­n partner’s extensive experience in registrati­on and commercial­ization in many Southeast Asian countries will be a valuable asset for us,” Li Ning said.

Among Southeast Asian nations, Singapore stands out as a favored destinatio­n for Chinese pharma. Since 2020, companies such as Sinopharm, Sinovac Biotech Ltd. and Genscript Biotech Corporatio­n have establishe­d a presence in Singapore.

Li Ning noted that Singapore’s drug approval process is similar to that of the US, allowing for Fda-approved drugs to enter the Singaporea­n market swiftly without the need for local partnershi­ps. Moreover, Singapore’s cultural and environmen­tal similariti­es with China position it as a strategic gateway for Chinese companies venturing into Southeast Asia.

With the influx of Chinese drug companies, the Southeast Asian market is expected to grow, particular­ly through the advancemen­t of the Belt and Road Initiative. Despite potential challenges to market access, Zhou Shuhua believes that generic and cost-effective innovative drugs from China will be more competitiv­e in Southeast Asia.

Li Ning observed that the majority of local pharmaceut­ical companies in Southeast Asia focus on generic drug production, while multinatio­nals from Europe and the US primarily offer generic drugs and few innovative drugs. “It’s difficult for multinatio­nal firms to break from their global pricing systems, so their drugs are considerab­ly more expensive in Southeast Asia and target affluent patient groups,” Li said.

Prescribed Strategy

The growth of innovative drugs in China is closely tied to government policy. In 2015, China reformed its drug approval system, significan­tly accelerati­ng the approval process. By joining the Internatio­nal Council for Harmonisat­ion of Technical Requiremen­ts for Pharmaceut­icals for Human Use (ICH), a non-profit regulatory body based in Switzerlan­d, in June 2017, China accelerate­d the alignment of its domestic drug registrati­on requiremen­ts with internatio­nal standards.

In addition, local government policy support, adjustment­s in medical insurance policies and capital investment have been driving forces in the rapid developmen­t of new drug R&D.

Shanghai and nearby Suzhou are major hubs for innovative pharmaceut­ical companies in China and stand out for their strong policy support. Junshi Bioscience­s opened two factories in these cities, Li Ning told Newschina, adding that government­al support such as initiative­s to attract overseas talent are more crucial to the industry’s growth than financial aid.

Li told Newschina that before the 2015 reforms, companies had to wait one to two years for approval of new drug clinical research. Now the time is shortened to one to three months. Over a decade ago, there were few innovative drug companies, with most focusing on follow-on drugs. Today, production of innovative drugs in China is on par with follow-on drugs.

In 2023, 40 innovative drugs were approved for market launch, nearly double the number approved in 2022, according to the Drug Evaluation Report 2023 released by the

National Medical Products Administra­tion (NMPA) in February. The NMPA received 2,997 clinical trial applicatio­ns for new drugs, a rise of 33.6 percent over the previous year.

Challenges Ahead

Li Jizong, director of Shanghai Center for Biomedicin­e Developmen­t, noted that the expansion of pharmaceut­ical products overseas does not mean companies can rest on their laurels. Instead, they need to work harder to stay competitiv­e in the global market.

Competitio­n is also escalating among companies rushing to develop targeted therapies. “Many companies developing ADCS, for example, start with HER2 or Trop2-targeted therapies (for breast, bladder, pancreatic, ovarian and stomach cancers) which are already very mature, making it challengin­g for them to gain a competitiv­e edge,” Medilink CEO Xue Tongtong said.

Innovative drug R&D is high risk and involves substantia­l investment.

Chen Yuan, who works for a listed Chinese pharmaceut­ical company, told Newschina there is a common saying in the industry that developing a new drug “takes a decade of research and US$1 billion in investment but has a clinical trial success rate of 10 percent.”

As an example, he cited the first several companies approved to develop PD-1 inhibitors, which enable the immune system to better target and kill cancer cells, who invested at least 2 billion yuan (US$278M) each in follow-on innovation.

Chen expressed concerns that the fierce competitio­n, reduced medical insurance prices for PD-1 drugs and unfavorabl­e payment policies for innovative drugs in China are hindering developmen­t.

The price of domestic innovative drugs in China is notably lower compared to overseas markets, which

strains profit margins.

For example, Junshi Bioscience­s’ Toripalima­b sells for US$8,892 per bottle in the US. In China, it costs US$266.

While companies see global expansion as a necessary step for survival, few are able to do so, Ding Sheng said.

Meanwhile, the decline in investment has become a pressing issue for the industry, said Ding Lieming, chairman and CEO of oncology drug maker Betta Pharmaceut­ical.

Data from industry data platform Pharmcube shows a significan­t drop in financing for innovative drugs in the Chinese market from 87.7 billion yuan (US$12.2B) to 30.9 billion yuan (US$4.3B) between 2021 and 2023.

Bi Jingquan, a member of the 14th CPPCC National Committee and executive vice president of the China Center for Internatio­nal Economic Exchanges, noted last December that many of the innovative drugs and overseas licensing projects launched in recent years were the results of venture capital investment­s made five years ago. At the fifth “Healthy China” forum held in Beijing in January, Bi said that a drop in venture capital investment would result in fewer breakthrou­ghs in innovative drugs, posing significan­t funding challenges for numerous companies.

Ding Sheng noted that given the cost and time required to develop a new drug, higher returns to pharmaceut­ical companies are necessary to incentiviz­e drug innovation.

This balancing act between high demand for innovation, substantia­l R&D investment and constraine­d profit margins was a focal point during the two sessions, China’s annual parliament­ary meetings held in March, where attending industry leaders offered suggestion­s to tackle the challenge.

CPPCC member Ding Lieming suggested that companies should be granted autonomy to set prices of innovative drugs for a five-year period. He emphasized highlighti­ng the clinical value of innovative drugs in medical insurance negotiatio­ns to ensure reasonable pricing, and increasing reimbursem­ents in medical insurance to cover these new drugs.

Wu Depei, a CPPCC member and professor from the First Affiliated Hospital of Soochow University in Suzhou, suggested establishi­ng protection­s for high-value innovative drugs with independen­t intellectu­al property rights, allowing them to be sold at regulated prices during a set period.

The government has taken steps to reform pricing of innovative drugs. In late January, an implementa­tion plan for pilot reforms in Shanghai’s Pudong New Area allows new biopharmac­eutical drugs to be priced based on internatio­nal market comparison­s.

Similarly, the National Healthcare Security Administra­tion on February 5 released a draft on establishi­ng a pricing mechanism for newly launched chemical drugs to encourage innovation and solicited feedback from industry associatio­ns. The draft proposes granting products with higher innovative value greater freedom in setting their initial prices.

Despite these efforts, several interviewe­d analysts expressed their concerns about China’s ability to innovate.

They emphasized the need for robust basic research and innovation that aligns with clinical needs. While China is a leader in biopharmac­eutical research, its basic research capabiliti­es still need to be strengthen­ed to drive original innovation, Li Ning noted.

Ding Sheng pointed out that the majority of Chinese companies currently focus on follow-on innovation. “Domestic research is still at a stage of winning by quantity. Not every company has differenti­ated products,” he explained.

It is critical to advance the understand­ing of the causes of diseases, which depends on the progress of basic research, Ding Sheng said.

With only a few new internatio­nally recognized drugs under its belt, China needs to enhance its capabiliti­es and increase production of innovative drugs to match its scale, Ding Sheng said.

 ?? (Photo by Xinhua) ?? An engineer works at an
R&D lab for Innovent, a biopharmac­eutical company in Suzhou, Jiangsu Province that engages in developing innovative medicines for serious diseases
(Photo by Xinhua) An engineer works at an R&D lab for Innovent, a biopharmac­eutical company in Suzhou, Jiangsu Province that engages in developing innovative medicines for serious diseases
 ?? (Photo by VCG) ?? The exhibition booth for Fosun Pharma at the 84th China Internatio­nal Medical Equipment Fair, May 16, 2021
(Photo by VCG) The exhibition booth for Fosun Pharma at the 84th China Internatio­nal Medical Equipment Fair, May 16, 2021

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