Breguet Celebrates “Tourbillon Day”
On June 26, 1801, Abraham-Louis Breguet invented and patented the tourbillon, a mechanism that changed mechanical watchmaking forever. To mark the 214th anniversary of its creation, Breguet held simultaneous events across the US, at their boutiques in New York City, Bal Harbour, Las Vegas and Beverly Hills. On “Tourbillon Day,” VIPs and select media were invited to view Breguet’s spectacular tourbillon timepieces at these four boutiques, over champagne and cake. Carefully curated exhibits displaying Breguet’s historic pieces were also set up at select boutiques.
On New York’s Fifth Avenue, Breguet hosted an exhibition that walked guests through the brand’s 240-year history, while Richard Benefield, Deputy Director and Chief Operating Officer of the Fine Arts Museums of San Francisco was at the Beverly Hills boutique, to give a presentation on the curation of the “Breguet: Art & Innovation in Watchmaking” exhibit The concurrent exhibits together made the largest collection Breguet has assembled in the United States ever, and will be open to the public until January next year at the Fine Arts Museums of San Francisco.
CLOCKWISE FROM TOP LEFT A stunning three-tier cake made to celebrate “Tourbillon Day”; mini exhibits were set up at select Breguet boutiques in the US; Breguet’s Beverly Hills boutique; on Tourbillon Day, guests were given a chance to closely examine...