TAG HEUER Model of the Year

Revolution (Hong Kong) - - CONTENTS -

TAG Heuer has un­veiled Bella Ha­did as the new fe­male face of the brand. The Amer­i­can model be­came a sen­sa­tion in 2016, and the part­ner­ship with TAG Heuer is the lat­est in a string of high profile en­dorse­ments. Ha­did was cho­sen for her im­mense on­line pres­ence – the num­ber of followers she has over the var­i­ous so­cial me­dia plat­forms ex­ceeds 10 mil­lion, most of whom are from the much sought af­ter mil­len­nial de­mo­graphic. The brand has noted the poise and ma­tu­rity the 20-year-old has dis­played since gain­ing pop­u­lar­ity, which they say per­son­i­fies the brand’s tagline #Don­tCrack­Un­derPres­sure. Equinox Bond Street, an iconic fit­ness club as­so­ci­ated with New York Fash­ion Week, was the un­con­ven­tional venue for the an­nounce­ment and fea­tured Ha­did in full work­out gear.

Bella Ha­did, with TAG Heuer CEO Jean-Claude Biver, was an­nounced as the new face of the brand

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.