TAG HEUER Model of the Year
TAG Heuer has unveiled Bella Hadid as the new female face of the brand. The American model became a sensation in 2016, and the partnership with TAG Heuer is the latest in a string of high profile endorsements. Hadid was chosen for her immense online presence – the number of followers she has over the various social media platforms exceeds 10 million, most of whom are from the much sought after millennial demographic. The brand has noted the poise and maturity the 20-year-old has displayed since gaining popularity, which they say personifies the brand’s tagline #DontCrackUnderPressure. Equinox Bond Street, an iconic fitness club associated with New York Fashion Week, was the unconventional venue for the announcement and featured Hadid in full workout gear.
Bella Hadid, with TAG Heuer CEO Jean-Claude Biver, was announced as the new face of the brand