YEAR OF THE ROOSTER WATCHES
The annual homage to the Lunar New Year is upon us, with the Rooster taking center stage
IT’S THAT TIME of year again, when the watch industry suddenly turns very Asian and presents their annual interpretations of the Chinese Zodiac, through some beautiful métiers d’art pieces. Following a Year of the Monkey that many would rather forget, we turn our attention to the Rooster, an animal which, the world over, symbolizes the arrival of dawn. Perhaps it is indicative of a fresh start for the watch industry, after a few very challenging months! Roosters are said to be hardworking and with a good sense of humor (disclaimer: our editorial director is a Rooster and pointed out these traits himself). Let’s examine how the brands have been inspired by the featherly sign.