Jérôme Lam­bert, CEO Mont­blanc

Revolution (Hong Kong) - - SIHH 2017 -

I’ve met Jérôme Lam­bert a num­ber of times over the years, both in a for­mal in­ter­view and in­for­mally, at an event, or even cross­ing the street as he in­spects his lo­cal bou­tiques. He’s al­ways a great per­son to talk to, but I have to ad­mit, in­ter­view­ing him is not an easy task. It’s not that he’s not will­ing, quite the con­trary; it’s that he is al­ways so ex­cited about the new prod­ucts that his mai­son is in­tro­duc­ing that he gets com­pletely side­tracked and spends al­most the en­tire time pre­sent­ing them!

I must ad­mit, when I first ar­ranged to see him at SIHH (for­mally), I was very cu­ri­ous about the role that he will be tak­ing up on April 1st, namely as Head of Op­er­a­tions re­spon­si­ble for cen­tral and re­gional ser­vices and all maisons other than jew­elry and watch­mak­ing. How­ever, ever the pro­fes­sional, and also be­cause it’s highly un­likely that I’m the first per­son to want to ask him about that, he im­me­di­ately cut me off and said that he wasn’t go­ing to talk about it un­til April 1st. At the mo­ment, he is of­fi­cially CEO of Mont­blanc, un­til the end of March.

I did not have time to for­mu­late my next ques­tion that Lam­bert was al­ready rum­mag­ing through his of­fice at SIHH and bring­ing out the new watches, and ex­plain­ing the finer de­tails about what he liked in this or that one, ask­ing me to try them on, see how they op­er­ated, par­tic­u­larly the TimeWalker Rally Timer 100, which he in­sisted on show­ing as a wrist­watch, on a chain, and as a ta­ble clock. It’s a priv­i­lege to have the CEO of the brand walk you through the col­lec­tion, but the time is pre­cious, par­tic­u­larly at SIHH, and be­fore I knew it, I needed to wrap things up so he could move on to this next ap­point­ment. I did get some com­ments though on the Mont­blanc E-Strap, which I felt was strangely ab­sent fol­low­ing its in­tro­duc­tion in 2015. He said: “It con­tin­ues, we did the first E-Strap, and we’ll do the sec­ond E-Strap in a few months. Fol­low­ing Moore’s Law, it’ll have dif­fer­ent func­tions, ad­di­tional tech­ni­cal points, but it’ll con­tinue, it’s a prod­uct that we’ll keep in the col­lec­tion on a reg­u­lar cy­cle. This past year we had our Aug­mented Pa­per; it’s huge, we’re al­ways out of stock. It was our top ref­er­ence in France, Ger­many and Italy in the months fol­low­ing its launch. In any case, it re­in­forces what we’ve said that we can cre­ate bridges with the dig­i­tal world. We keep on work­ing, de­vel­op­ing, and these are big, im­por­tant de­vel­op­ments, but it’s go­ing in the right di­rec­tion.” And with that, he got his watches lined up for his next ap­point­ment.

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