Shanghai Science & Technology Museum appeared on the honors board of the National Day of China / BAO Lijun
School of Journalism and Communication & Film and Television Arts in Hunan University, e-mail: taoxiandu3[email protected]
Due to the advantages of vivid content, short but precise length, quick and convenient in communication, the science micro video has become a new form in popularizing science in China. According to the expertise of its communication subject, the science micro video can be divided into two categories which are personal works and collective works. Science micro videos mainly include science cartons, science experiments, science micro-film and science lectures. In the future, we should insist on the principle of authenticity and scientific to meet audience's needs. With the development of society, the science micro video should change the content with the change of the times, have the aid of new technology, promote industry and build brand.
science communication, science micro video, new technology