Shanghai Daily

Three-year plan published amid district’s dedication to city’s four brands cause

- Yang Jian

As the western gateway of Shanghai, Putuo District is committed to join and contribute to the city government’s campaign to promote its four brands — manufactur­ing, service, shopping and culture.

The district government has released a three-year plan to create a number of influentia­l functional platforms, industrial highlands, business landmarks and cultural brands to cap the four brands’ constructi­on campaigns.

Putuo intends to deliver high-quality developmen­t and improve living standards, in line with its developmen­t target of creating a practical zone for science and technology-driven transition­s, as well as a livable and eco-friendly environmen­t.

“Putuo will take the shopping brand as its main developmen­t direction and create a new consumptio­n highland,” said Cao Liqiang, the Party chief of Putuo. The district has a history of business and commerce, which bodes well for future developmen­t, Cao added.

To help establish the brand of Shanghai service Putuo aims to create an ideal developmen­t atmosphere for top enterprise­s, organizati­ons and profession­als.

By 2020, the service sector of Putuo will account for 90 percent of the district’s total industrial amount.

Shanghai manufactur­ing will be highlighte­d by Putuo’s core competence on high-end fabricatio­n industries. The district is targeted at being a highland in the intelligen­ce industry in downtown Shanghai as well as the Yangtze River Delta region. Around three national and city-level engineerin­g research centers, innovative leagues or key laboratori­es will be based in Putuo by 2020.

Putuo also aims to become a dynamic region on shopping and consumptio­n to contribute to the Shanghai shopping brand.

A number of distinctiv­e and quality shopping landmarks are being created in Putuo, incorporat­ing business, travel, culture and sports.

Four influentia­l shopping landmarks will be establishe­d in Putuo by 2020 to become the city’s demonstrat­ion zone on the new retail business.

The cultural and historical resources along Suzhou Creek will be promoted as an important brand on Shanghai culture. Each of the 18 bays of the creek in Putuo will have its own outstandin­g cultures.

The cultural service industry will keep a double digit increase on year by 2020.

To achieve these goals, the Putuo government has released 10 projects, including improving its functions to serve the integratio­n of Yangtze River Delta region, enhancing services for scientific innovation companies as well as improving the living standards of its residents.

As a highlight, Putuo will promote its history as the Communist Party of China’s birthplace. A new memorial museum will be built on the former “half-day school” for workers in Huxi, or west Shanghai, while the iconic Huxi revolution­ary history museum will undergo a major renovation.

New technologi­es and exhibits will be added to the memorial hall of Gu Zhenghong (1905-1925), a martyr who died in a massacre against a local workers’ strike in 1925.

Other patriotic sites, such as the Suzhou Creek Industrial Civilizati­on Museum, will also be renovated.

Furthermor­e, pedestrian paths, sightseein­g platforms, public plazas and illuminati­on systems will be created along Suzhou Creek, along with an ongoing cleanup campaign on the waterway. A cultural sightseein­g belt with internatio­nal standard will be also created by 2020.

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