Shanghai Daily

Douyin ex­pands ‘playlist’ by 10m tracks

- Zhu Shen­shen TECH

DOUYIN, China’s top mini mu­sic video so­cial net­work, yes­ter­day an­nounced it would part­ner with sev­eral mu­sic pub­lish­ers — in­clud­ing Univer­sal Mu­sic, Warner Mu­sic and Taihe Mu­sic — to get ac­cess to more than 10 mil­lion copy­righted tracks.

The move will boost dig­i­tal copy­right pro­tec­tion and the de­vel­op­ment of the on­line mu­sic in­dus­try in China, Douyin, also known as Tik Tok, said in a state­ment.

It’s also the first time pub­lish­ers at the level of Univer­sal and Warner have au­tho­rized do­mes­tic short-form mu­sic video providers.

China’s short-form video in­dus­try, led by play­ers such as Douyin and Kuaishou, has about 202 mil­lion users and that fig­ure is ex­pected to hit 512 mil­lion by 2020, ac­cord­ing to re­searcher China In­sights.

Douyin, which uses ar­ti­fi­cial in­tel­li­gence, was the most down­loaded iOS ap­pli­ca­tion glob­ally in the first quar­ter of 2018. Douyin is work­ing with other in­dus­try play­ers to pro­mote new tal­ent and has so far put 80,000 orig­i­nal pieces from 14,000 mu­si­cians on its plat­form.

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