Ex­plore the new tech­nolo­gies from Ja­pan

Shanghai Daily - - CIIE - Zhu Shen­shen

Ma­jor Ja­panese elec­tron­ics firms, in­clud­ing Canon, Sony, Pana­sonic, Olym­pus, Rin­nai and Om­ron, are prom­i­nent ex­hibitors at the ong­ing China In­ter­na­tional Im­port Expo, dis­play­ing ad­vanced tech­nolo­gies in prod­ucts such as cam­eras, TVs, home the­aters and wa­ter heaters.

Dur­ing the event, they have at­tracted in­ter­est and scored busi­ness con­tract. Olym­pus, for ex­am­ple, said it ex­pects to gen­er­ate “sev­eral hun­dred mil­lion yuan” in sales of med­i­cal equip­ment through the expo booth.

The expo is be­ing held on the ocas­sion of the 40th an­niver­sary of China’s launch of open­ing-up and re­form, sig­nal­ing the na­tion’s em­brace of global trade.

“Once a door is opened, it will never shut again,” said Taka­hashi Hiroshi, Sony China’s pres­i­dent.

Ja­panese elec­tron­ics firms have been in­vest­ing heav­ily in China for a long time and ty­ing up with Chi­nese part­ners.

We take you on a short tour of some of the Ja­panese ex­hibits.

Canon

Expo high­lights trends “at the cut­ting edge of the world, of­fer­ing all ex­hibitors a great net­work­ing op­por­tu­nity,” said Hideka Ozawa, Canon China’s chair­man.

Canon has multi-field dig­i­tal­ized image prod­ucts and so­lu­tions on dis­play, tar­get­ing the op­por­tu­ni­ties of in­creas­ing and di­ver­si­fied Chi­nese con­sump­tion and the de­sire of peo­ple for a hap­pier life.

As the world’s big­gest cam­era maker, Canon is ex­pand­ing its imag­ing-tech­nol­ogy busi­nesses to in­clude com­mer­cial print­ing, net­work cam­eras, med­i­cal and in­dus­trial equip­ment. By 2020, rev­enues from new busi­nesses are ex­pected to ac­count for 30 per­cent of sales, and the group’s annual rev­enue is fore­cast to in­crease by about 20 per­cent to 5 tril­lion yen (US$44.17 bil­lion).

The new prod­ucts are dis­played at the expo along­side cam­eras.

This marks Canon’s 21st an­niver­sary in China. It op­er­ates five re­gional head­quar­ters with 30 branches, seven ex­hi­bi­tion halls, six re­pair cen­ters and nine quick re­pair cen­ters in China. Rev­enue this year is ex­pected to quadru­ple from 2005.

Canon’s dig­i­tal cam­eras and inkjet print­ers are al­ready the top sell­ers in the do­mes­tic mar­ket. The com­pany also plans de­vel­op­ment in new ar­eas to tap into ro­bot­ics, In­ter­net of Things and ar­ti­fi­cial in­tel­li­gence.

Sony

Con­sumer elec­tron­ics gi­ant Sony is dis­play­ing cam­eras with bul­let-time fea­tures, home the­ater de­vices with top sound and image qual­ity, and au­dio prod­ucts with noise can­cel­ing and wa­ter­proof func­tions.

Sony’s full-frame model A9, A7 se­ries and RX se­ries cam­eras are on dis­play for pro­fes­sional and am­a­teur pho­tog­ra­phers. Other prod­ucts on ex­hibit are the Sony A9F and Z9F TV, fea­tur­ing lead­ing image and sound qual­ity and de­sign. Sony pre­mium qual­ity au­dio prod­ucts fea­ture wire­less, can­cel noise and are wa­ter­proof.

The com­pany is also the lead­ing pro­ducer of broad­cast­ing in­dus­try gear and imag­ing de­vices. It now pro­vides image sen­sors to top mo­bile phone mak­ers, in­clud­ing four in China. It’s also aim­ing to ex­pand into ar­eas such as au­ton­o­mous driv­ing, In­ter­net of Things and ar­ti­fi­cial in­tel­li­gence.

In the past decade, fast-grow­ing In­ter­net giants like Baidu, Alibaba, Ten­cent and JD.com have greatly changed the busi­ness en­vi­ron­ment and peo­ple’s ev­ery­day lives.

Sony said it needs to take ad­van­tage of such plat­forms deployed by data-based com­pa­nies and par­tic­i­pate in the ecosys­tems they cre­ate with dif­fer­en­ti­ated of­fer­ings.

Olym­pus

As a cen­tury-old op­ti­cal com­pany, Olym­pus says it ad­heres to its mis­sion of “achiev­ing the health, peace of mind and hap­pi­ness of peo­ple.”

It has been a quick re­spon­der to China’s na­tional poli­cies with con­tin­u­ous in­no­va­tion and in­te­gra­tion. At the im­port expo, it is show­cas­ing cut­ting-edge prod­ucts in the fields of med­i­cal, imag­ing and sci­ence.

On med­i­cal sec­tor, it of­fers hos­pi­tals ul­tra high def­i­ni­tion imag­ing sys­tem, which dis­plays fine blood ves­sels and nerves while help­ing doc­tors con­duct ac­cu­rate sur­gi­cal treat­ment. Its med­i­cal en­do­scopes are also pop­u­lar in hos­pi­tals in China. Dur­ing the expo, the com­pany ex­pected to gen­er­ate new con­tract val­ued “at least sev­eral hun­dred mil­lion yuan.”

Its con­sumer cam­eras of­fer com­pact, light­weight and solidly pro­tected fea­tures, giv­ing users the op­por­tu­nity to cap­ture beau­ti­ful images in harsh en­vi­ron­ments.

One of the Olym­pus prod­ucts on dis­play is dust-proof, drop-proof and anti-fog­ging. At the same time, it can re­sist pres­sure of up to 100 kilo­gram­force and tem­per­a­tures as low as mi­nus 10 de­grees Cel­sius.

Pana­sonic

Pana­sonic’s booth at the expo dis­plays the lat­est tech­nolo­gies and prod­ucts, from city light­ing and smart fac­to­ries to con­nected home, car and avion­ics. The com­pany’s theme at the event is “Bet­ter Life, Bet­ter World.”

The spot­light of the booth is Pana­sonic’s in­flight cabin en­ter­tain­ment sys­tem. It fea­tures high-def­i­ni­tion pic­ture qual­ity, in­cred­i­ble pic­ture an­gle and a high-sen­si­tiv­ity touch screen as a “vis­ual home the­ater” in an air­line cabin.

This year is the 100th an­niver­sary of Pana­sonic’s busi­ness and the 40th an­niver­sary of its Chi­nese op­er­a­tions. At the expo, Pana­sonic is show­ing what it calls Vi­sion2030 for fu­ture life.

Rin­nai

Rin­nai is show­cas­ing en­vi­ron­men­tally friendly, low-en­ergy con­sump­tion wa­ter heaters with mo­bile ap­pli­ca­tions for smart con­trol. It is also dis­play­ing smart kitchen sys­tems with one-click cook­ing set­ups.

The im­port expo is a “good stage” for the com­pany to im­prove brand aware­ness and se­cure new con­tracts, the com­pany said, point­ing to a con­tract it has signed from Shan­dong Prov­ince more than 2,000 heaters.

Rin­nai es­tab­lished its first over­seas sub­sidiary in Tai­wan in 1970. To­day, its net­work cov­ers 16 coun­tries and re­gions. In China’s main­land, its ma­jor branches in­clude the Shang­hai Rin­nai Co and Guangzhou Rin­nai Gas Elec­tric Ap­pli­ance Co.

Om­ron

At the expo, Om­ron is dis­play­ing its fourth-gen­er­a­tion For­pheus ro­bot, which can play ping-pong or even train hu­man play­ers. It is now pos­si­ble for the ro­bot’s ar­ti­fi­cial in­tel­li­gence to pre­dict from op­po­nents’ move­ments the type of shot they will play. The abil­ity to pre­dict when a smash is com­ing al­lows a more re­al­is­tic play­ing ex­pe­ri­ence, es­pe­cially dur­ing ral­lies, the com­pany said.

Om­ron said it wants to sup­port China’s dig­i­tal trans­for­ma­tion and up­grad­ing of the man­u­fac­tur­ing sec­tor.

The spot­light of Pana­sonic’s booth is the in­flight cabin en­ter­tain­ment sys­tem.

Om­ron is ex­hibit­ing its fourth-gen­er­a­tion, ping-pong-play­ing For­pheus ro­bot.

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