City celebrates the quality and the beauty of life
QUALITY Life Week, featuring more than 300 livestreaming shows by major local Internet sites and shopping platforms, kicked off on Saturday.
E-tailers, online travel agencies and lifestyle services platforms announced a total of 3 billion yuan (US$422.5 million) worth of discounts as part of the Double Five Shopping Festival.
It is hosted by the Publicity Department of Shanghai Committee of the Chinese People’s Political Consultative Conference, the Shanghai Administration of Culture and Tourism and the Shanghai Commerce Commission.
The five main themes during the week are Beauty In Fashion, Beauty In Youth, Beauty of Classics, Beauty at Home and Beauty Explored.
“Through the various events of Quality Life Week, we hope to bring together different forms of high-quality products and lifestyle services regardless of which industry they belong to,” said Liu Haiying, head of the reform and development office of the publicity department.
Local digital companies, time-honored brands and tourism attractions have been active and supportive in participating in Quality Life Week to further enhance Shanghai’s position as a vibrant hub for quality lifestyles.
“We also follow the city government’s three-year action plan to build the city into an advanced hub for digital applications and action plan to fuel economic growth,” Liu said.
The amount of sales from livestreaming channels over the Labor Day holiday (May 1 to 5) jumped 4.6 times, she said.
Livestreaming has become the latest trend for offline retailers
Shanghai has kicked off Quality Life Week, featuring more than 300 livestreams by major local Internet sites and shopping platforms. The five main themes during the week are Beauty In Fashion, Beauty In Youth, Beauty Of Classics, Beauty At Home and Beauty Explored. to restructure their business and recover economically.
Wang Yayuan, vice director of the publicity department and deputy director of the Shanghai State-owned Assets Supervision and Administration Commission, Yu Xiufen, director of the Shanghai Administration of Culture and Tourism, and Liu Min, deputy director of the Shanghai Commerce Commission, joined representatives from 10 local digital companies and e-tailers to kick off the weeklong event.
It will include livestreams featuring hundreds of local brands hosted by thousands of influencers introducing local attractions ranging from skyscrapers to the corners of stylish streets.
Famous dancers and Peking opera actresses will also become ambassadors for local museums, art installation sites and fashion destinations.
Lifestyle-sharing and ecommerce app RED and the video-sharing site Bilibili, both headquartered in Shanghai, are working with influencers who will be hitting the streets.