Shopping fest delivers the goods as sales soar

SHANGHAI has reported fruitful results over the past month after a series of promotional activities lifted consumer sentiment and encouraged spending as part of a local shopping festival.

In May, offline retail sales in the city reached 144.3 billion yuan (US$20.3 billion), which was close to the same level last year. The city’s online retail sales climbed to nearly 100 billion yuan, with sales of commodities picking up 13 percent year on year.

The city’s postal bureau reported a 17.9 percent increase in the number of courier parcels shipment.

Sales of Shanghai merchants on e-commerce platform Pinduoduo more than doubled following promotional events to help boost local economy.

Major department stores and outlets such as Shanghai Village in the Shanghai International Tourism and Resorts Zone, Shanghai First Yaohan Department Store and Shanghai New World Daimaru Department Store reported monthly sales rebounds of 66.9 percent, 45 percent and 18 percent, respectively.

Sales of cosmetics, food and beverages, clothing and apparel also advanced by 15 percent, 12.7 percent, 10.7 percent, respectively.

“A number of supportive measures have been put forward by urban management authorities and the enhanced business environment has prompted local and overseas retailers to step up investment here,” said Shanghai Commission of Commerce Director Hua Yuan.

Shanghai is considered a shopping paradise and a top-notch destination for purchases.

The city is encouraging the latest technology and novel ideas to take root and bear fruit in the form of upgraded consumption.

Altogether 33 debut stores were launched in the city over the past month.

Dining also saw a strong revival, with a 26.6 percent increase from April.

The Shanghai Snack Festival, covering 40 local dining brands and 4,700 outlets, saw average sales increase by 15 percent.

Major business districts of Nanjing Road, Wujiaochang, Lujiazui area and Hongqiao Commercial Zone also reported strong foot traffic increases and sales totals.

Time-honored brands and high-tech companies achieved sales increases thanks to a number of innovative promotional formats such as livestreaming and street bazaars.