Wanyoo eyes 30 eSports hotels in city

WANYOO, the operator of China’s biggest chain of Internet cafes, plans to open 30 eSports hotels in Shanghai by the end of this year, setting the city up as a global “eSports capital” with upgraded digital entertainment facilities.

The eSports hotels, with specific designs for gaming and computers equipped with Nvidia’s high-end graphic cards, will provide new gaming experiences for fans.

Nvidia will offer advanced graphic cards, despite supply shortage challenges, said David Zhang, Nvidia China’s general manager of Consumer Business.

Wanyoo, which has opened three eSports hotels in Shanghai, features gaming computers with the latest graphics cards and other hardware as part of its bed, shower and hotel services.

It will open a flagship eSports hotel soon in Shanghai and take the total number of sites to 30 in the city in 2021, said Dong Yinming, Wanyoo’s CEO.

“The business needs the power of brand and economies of scale. Fortunately, we have both,” said Dong.

Wanyoo has 1,000 Internet cafe outlets globally, and over 16 million members. Its major customers are men aged between 18 and 35, the same target users for the eSports hotels.

The current eSports hotels, which cost about 400 yuan (US$62) a night, are very popular.

Wanyoo’s return on investment for an eSports hotel is about 30 months, compared with four or five years for a normal hotel, said Dong.

Shanghai’s strategy to develop the city as a “global eSports capital” may fuel Wanyoo’s business.

The city has taken measures to support the eSports industry.

These include increasing the number of venues, holding major events, and setting up eSports majors in colleges.

Some of the city’s major competition organizers and eSports enterprises have received government subsidies.

The application and approval procedures for eSports-related publications are also being accelerated as part of the city’s strategy.