Here’s a list of major promotional activities to be staged by local retailers and digital players during the festival

Meituan said it’s teaming up with more than 100,000 caterers, retailers and supermarkets to cover a wide range of daily demands like dining, food takeaway, transportation, entertainment and travel. As many as 1.8 billion yuan of promotional coupons and subsidies will be offered for merchants as well as shoppers to cover daily life shopping and leisure activities.

Pinduoduo has pledged 3.8 billion yuan of subsidies with special promotions for Shanghai’s time-honored brands and local agricultural products. Its livestream session yesterday evening also featured local household brands and popular import products.

SAIC Motor Co will bring more than 50 new models under 13 brands as part of the ongoing Summer Car Festival which includes latest offerings of electrification features and connected smart vehicles. Brand theme day is being staged with a full range of outdoor activities also available through August 7.

Automobile after-sales service provider Tuhu is offering up to 1,000 yuan in subsidy for auto maintenance with combined vouchers worth up to 2.2 billion yuan. It encourages online booking for car maintenance and provides seasonal decorative and heat prevention items as well.

Shanghai’s time-honored Lao Feng Xiang has pledged 100 yuan subsidy each for one million shoppers. It will also unveil new store image featuring Chinese-style gold decorative items as well as new bridal and wedding jewellery lines.

Douyin plans to invite top livestreamers to help promote Shanghai local retailers and products, and will also bring together influencers to promote local deals, entertainment activities and latest discount information. Augmented reality fitting rooms and virtual art show will be staged through

Douyin’s collaboration with TX Huaihai.

Suning’s promotion, which runs through the end of September, offers 2 billion yuan worth of discount vouchers covering supermarkets, groceries and appliance stores, with special discounts for more than 200,000 kinds of appliances with energy-saving features and smart or high tech elements. For home appliance maintenance, repair and cleaning service, a series of subsidies are also available.

Alipay sets to fully leverage its digital marketing and inclusive financial service and promote environmentally friendly shopping and relevant activities. It will also provide community charitable service in selected subdistricts for the elderly to help them take up digital services.

Uniqlo is launching about a dozen new seasonal apparels and discounts for more than 1,000 items, as well as a special 50-yuan discount for members.