Songjiang’s effort to blend culture and tou
With its many attractions that combine old history with contemporary amusement, Songjiang District has become a must-visit destination, showcasing an impressive cultural vibrancy and tourist appeal.
Imagine stepping into the world of cinema at the Shanghai Film Park in Chedun Town, where the drama unfolds around you in an immersive theatrical experience. Or picture yourself at the Guangfulin Cultural Relics Site, marveling at a museum that seems to magically float on water. And for those seeking an escape to nature, countryside camping offers an idyllic retreat amidst green hills and clear waters. Songjiang is more than just a destination; it’s a canvas on which each visit creates a fresh story.
Merging culture with tourism
In 2023, the district made a strategic move to intertwine its rich cultural heritage with its burgeoning tourism industry. This initiative has not only revitalized the district’s travel sector but also significantly enriched the lives of its residents and visitors alike.
The district’s commitment to merging culture and travel has resulted in a strong revival in the tourism industry. This achievement supports the growing desire for culturally integrated travel experiences. Last December, the Ministry of Culture and Tourism added Songjiang to its list of national demonstration zones for integrated growth in the cultural and tourism sectors.
This national recognition is not just a badge of honor; it’s a testament to Songjiang’s commitment to creating an enriching environment where culture and travel coexist harmoniously, enhancing the overall experience for every visitor.
The Shanghai Film Park, which served as the setting for the hit TV drama “Blossoms,” adds to Songjiang tourism’s latest attractiveness. Hong Kong-based director Wong Kar-wai’s hit television series takes viewers back to the economic boom of 1990s Shanghai.
The film park reconstructed the key scene “Huanghe Road” in 1:1 size, bringing the show’s realistic and evocative picture of the era to life. This attention to detail has not only captivated viewers but has also helped local tourism as fans flock to the site to check out the settings.
Last December, the “Magic Lamp Light Festival” at Shanghai Happy Valley lit up the winter sky, captivating visitors with its enchanting displays and becoming a new landmark for New Year celebrations in Shanghai.
The nearby Sheshan Hill National Tourism Resort is a treasure trove of cultural activities and natural beauty, boasting the Sheshan Observatory, autumn scenery and the Sheshan New Year’s Day Climb, among many others.
Shaping tourism brands
Songjiang is not just riding the wave of cultural tourism; it’s shaping it. With the implementation of the “Three-Year Action Plan for Humanistic Songjiang,” the district is sculpting tourism through culture and vice versa. A series of seasonal celebrations have culminated in the development of a distinctive tourism brand.
“Spring Mountain Worship” features lush landscapes and ancient mountain temples, while “Summer Water Fun” highlights traditional boat races, water-themed music and dance performances.
“Autumn Root Seeking” includes visits to historical sites, storytelling sessions by local historians and cultural workshops where participants can learn traditional crafts and cooking methods.
“Winter Blessing Pray” caps off the year with a sense of gratitude and hope, featuring temple visits for prayer, meditation retreats and community gatherings where people share their hopes and dreams for the coming year.
From the vibrant colors of spring to the introspective calm of winter, each season in Songjiang brings its unique