12 SQUARE METERS: Big enough for a Belgian to start his beer dream
A12-SQUARE-METER brewery in Yongping Lane in Shanghai, possibly the smallest brewery system at professional level, was the beginning of Belgian Raph Vetri’s move to largescale production.
“I started my own little brand — the Twelve Square Meters Brewing Shanghai — from scratch,” said Vetri, who is also a chef.
“I love craft beer and also tend to prefer beer to any other alcoholic beverages. But there were years I didn’t like beer,” he said.
It wasn’t until the 1990s that the Belgian government removed “table beers” from primary schools.
Table beer was beer with a very low alcohol content. It was served in school canteens with a big 750-milliliter swing top bottle shared by four children per table.
“So imagine, 7 or 8 years old, we went to the canteen and there was beer on the table,” Vetri said.
“The best part is: We would help each other to drink the beer without tasting it, as we discovered that if we pinched our noses and also blocked our ears and our friend poured the beer into our mouth, we could drink the beer and there was no taste. Few bottomed up and back to the classroom,” he said.
“Those years I didn’t like beer. But I guess that camaraderie around it was probably the reason why I started to love beer so much at the end.”
Vetri introduced the beer culture in his motherland, which UNESCO classified as an intangible cultural heritage in 2016, to Shanghai after he came to live here in 2008.
He signed up in a home brewing course operated by Mike Sherretz, an American chemical engineer, in the Pudong New Area, in 2013.
“So I attended his class on Saturdays and when I left, I just bought so many things from Mike’s My Homebrew Store, containers, pots and instruments, to brew the beer,” said Vetri.
His first beer was not so good, but eventually after he obtained a grain machine, the taste was better and brewing became more interesting as well.
“In Shanghai there is quite a big scene of craft beer, involving a lot of home brewers, both expats and locals,” said Vetri.
The Belgian chef’s microbrewery happened quite luckily: His partners were operating a pizza restaurant and ended up having an additional 12square-meter room where they decided to put a microbrewery in 2017.
“I initially thought I would have three beers on tap — two regular and one I would rotate. But after a couple of months I decided I wanted to experience and brew more beers. So over the years, I just changed the machine and extended one more each time. At the end I had eight taps, two with nitrogen gas to push the beer and six regular taps. And there was a lot of fun,” Vetri said.
The pitfall of such a small brewing system was, according to Vetri, it made little to none commercial sense. The smaller the brewery, the less efficient the system.
On the plus side, it was perfect for experimenting. If you want to test a recipe and you make it, what do you have to lose?
“The brewery was inside a restaurant. The good thing was I could have very good feedback when I brewed a new beer and put it on a menu. People ordered a beer, and they didn’t know I was the brewer. I just looked at their faces and listened to what they said. Then they ordered again, and I felt happy. A little bit of stress
and finally it went well.”
After two years, Vetri separated the beer from the restaurant and came up with the idea of the logo of a floor plan resembling the same shape of the brewery and circling the number of 12 inside it.
Since he added the name, it’s been easier to target new customers.
“I also have the benefit of being a chef in the Shanghai food and beer industry. Maybe it’s easier to open doors,” he said. “I called my friend chefs or managers: ‘I brew beer now, is there a chance I can meet you?’ ‘Yes, come.’ ‘Have a sample.’ Hopefully I was quite supported.”
His first style of beer that won him a gold medal in the Asian Beer Championship was a Session IPA with a Chinese local twist of Sichuan pepper.
“Sichuan pepper is very iconic of China and Chinese cuisine for me. I once received a pouch of it as a gift from Chengdu City. When I took the plane back, it was in the overhead compartment. And I could smell it. It was so fragrant all over the plane, and I was inspired that I might put it into the beer,” said Vetri.
Then he made two saison beers and one Belgian wheat beer.
“Saison beers are a style very particular from Belgium. Saison means ‘seasonal.’ Back in the days, traditionally on the farms the farmers would prepare some beer for their workers. When the seasonal workers came, they received it as part of the salary, like 5 liters of beer per day for working on the field. It is also called farmhouse in English,” Vetri said.
“The saison beers could be blonde, brown, clear or red, depending on whatever grains were added into them. Some were sour beers, probably because at that time sanitation was not that good.”
The original microbrewery in Yongping Lane was closed in 2022, but for Vetri, it was a nice place to get started and fulfill a dream of beer. Now Vetri is brewing his beer in bigger premises in neighboring Jiaxing, Zhejiang Province.
On January 25, 12SQM Brewing launched its new Belgian double “The Trap Is There” with a 7.8 percent alcohol by volume at the French restaurant in Ferguson Lane in Shanghai where Vetri is working as a head chef.
“I noticed that brown beer is not very popular in Shanghai. In the city, the best-sellers are the wheat beers, anything with fruits, IPA, these are the big trends. So brown beer is like a good addition to the line-up, but probably not the commercial drive for the brewery. And it’s also quite strong. After you do two or three bottles, you become very happy quickly,” he said.