THE NEW HUBS

QUJIANG NEW DISTRICT, XI’AN, CHINA

SilkRoad - - CONTENTS 目錄 - WORDS 撰文 JUSTIN HEIFETZ

Discover Qujiang, the Xi’an economic centre with a cultural focus

新核心地段

探索具有深厚文化背景的西安經濟中心曲江

QUJIANG NEW DISTRICT in the northwestern city of Xi’an is an economic centre dedicated to promoting Chinese art and culture. Many of China’s ancient relics still exist today in Xi’an, the capital of Shaanxi province, which has made it a popular tourist destination. The 47-squarekilometre new area was built to house museums, theme parks and sites designed to resemble ancient times – amid a backdrop of high-end malls and hospitality.

Over the past decade, the government has built pagodas, imperial gardens and other cultural sites in Qujiang that loosely correspond with the history of the Tang dynasty. Before construction began, the area was largely vacant. Recent projects have been large in scale, including Tang Paradise, a theme park that recreates a sprawling vision of the dynasty along a tree-lined lake.

This renewed emphasis on Chinese culture has made Qujiang a boon for entertainment-related business and investment. The Chinese government also wants to lure in travellers to Qujiang with a spate of high-profile new tenants including five-star hotels and luxury shopping centres. The W opened its largest property in Asia Pacific there last year. Today, the area is the most expensive place to live in Xi’an.

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