South China Morning Post

HSBC WILL ADD 1,000 STAFF THIS YEAR IN WEALTH FOCUS

Bank to hire 5,000 people over next five years to cater to needs of region’s increase in billionair­es

- Chad Bray chadwick.bray@scmp.com

Holdings is on track to hire more than 1,000 frontline roles in its wealth management business in Asia by the end of this year to focus on rising affluence in the region with the most billionair­es on Earth.

The London-based banking group said in February that it planned to invest US$3.5 billion and hire more than 5,000 people in its wealth operations over the next five years. That is part of a US$6 billion investment in Asia as it further pivots to where it generates the bulk of its revenue.

“Our US$3.5 billion investment­s are under way, enabling us to deliver a robust start in Asia this year,” said Greg Hingston, regional head of wealth and personal banking business.

“We are seeing increased trading and investment activity from new and experience­d investors on mobile and, with our relationsh­ip managers and wealth specialist­s, for more sophistica­ted needs.”

In the first quarter, Asia accounted for two-thirds of HSBC’s adjusted profit before tax in the wealth and personal banking business, or US$1.2 billion, he said.

Revenue in the Asian wealth business rose 57 per cent in the first three months of the year and wealth balances in the region increased by 18 per cent.

Net new money in its private banking business in Asia increased by 89 per cent to US$6.6 billion in the quarter, while its regional asset management operations attracted US$3.3 billion, about 29 per cent of its global inflows in that business.

HSBC’s overall net profit more than doubled to US$3.9 billion in the first quarter as it benefited from the recovering global economy, allowing it to shrink its reserves for soured loans.

Asia had more dollar billionair­es last year than the rest of the world combined, according to a

Hurun Report published in March.

One in two new billionair­es were in China as they surpassed those in the US in number. Hong Kong’s multimilli­onaire population also hit the highest ever despite a recession, a Citigroup study showed last month.

HSBC said in April that it would give family offices in Hong Kong and in Singapore greater access to its investment bankers in Asia as part of its enhanced wealth strategy, including offering institutio­nal market access, prime services and private deals.

It also set up a new onshore private banking business in Thailand in the first quarter and unHSBC veiled a dedicated independen­t asset managers’ desk in Singapore to meet the needs of family offices and independen­t wealth advisers.

HSBC and other lenders also are focusing on the potential of growth in the Greater Bay Area in hopes of selling more wealth products to mainland customers as China further opens up its financial services sector.

DBS, Singapore’s biggest bank and a Hong Kong rival to HSBC, said in April it planned to buy a 13 per cent stake in Shenzhen Rural Commercial Bank Corporatio­n.

Standard Chartered said in March it wanted to triple its income from the bay area over the next five years and planned to increase its headcount in the zone from 1,400 to 2,500 by 2023.

 ?? Photo: Sam Tsang ?? HSBC Headquarte­rs at Central. The bank will spend US$6 billion in Asia as it further pivots to the region where it generates the bulk of its revenue.
Photo: Sam Tsang HSBC Headquarte­rs at Central. The bank will spend US$6 billion in Asia as it further pivots to the region where it generates the bulk of its revenue.

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