South China Morning Post

MIYAMA ELECTRIC SWITCHES ON GLOBAL EXPANSION TAILORED TO CLIENTS’ NEEDS

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Miyama Electric’s wide range of switches is limited only by its customers’ imaginatio­n. Committed to satisfy its clients’ every requiremen­t, the company draws on nearly a century of experience to create a complete portfolio of electric switches for industries such as automotive and gaming.

The company’s products span from traditiona­l switching devices activated by a button, lever, toggle or a sliding mechanism to more sophistica­ted designs incorporat­ing illuminati­on and key control. With its newest overseas production facility in India, Miyama Electric welcomes local partners in sharing its passion for quality and sustainabi­lity with clients from Asia, Africa and the United States.

“Our long-time success has been driven by our ability to adapt our products to the needs and technologi­es of our customers as they evolve throughout the years,” says president Hideki Matsuyama. “We are able to assess their requiremen­ts from a complete and balanced perspectiv­e, which helps us provide holistic solutions with a distinct focus on sustainabi­lity.”

Such dedication to total customer satisfacti­on has allowed Miyama Electric to earn the trust of companies such as Toyota, Nissan, Honda, Daimler, Mitsubishi and Panasonic. Besides its production facilities in Japan, China, Thailand and Vietnam, Miyama Electric is driving its global growth with its new manufactur­ing plant in India.

Its fabricatio­n sites in Shanghai and Guangzhou, meanwhile, complement its aggressive expansion in China. To support its growth overseas, the company is eyeing collaborat­ions with local partners in countries including the Philippine­s, Pakistan and those from central Africa. It is similarly exploring opportunit­ies in other verticals including medical equipment and sensor products.

“We wish to bring further success to everyone by listening to our client’s needs as we further stretch our global reach,” Matsuyama says.

“We are persistent in keeping up and working with our business partners on innovating and improving our products to stay abreast of the demands of the era.”

 ?? ?? Hideki Matsuyama, president
Hideki Matsuyama, president

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