South China Morning Post

NEION’S ANTIVIRAL AND ECOFRIENDL­Y PRODUCTS RAISE CONSUMER CONFIDENCE

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Technologi­cal innovation applied to adhesive sheets brings more than modern living convenienc­es such as shatterpro­of film for glass windows or heat conduction products using pressure-sensitive adhesive (PSA).

For NEION Film Coatings, research and developmen­t (R&D) integratin­g slaked lime technology has yielded life-saving solutions. NEION’s Halshikkui – adhesive sheets coated with plaster that provide antiviral and deodorant functions – is a promising addition to the world’s weapons against infectious diseases, bringing coating technology to a whole new realm of relevance.

“Traditiona­lly, you have to use alcohol to wipe out bacteria or viruses. But with Halshikkui, we can reduce viruses on film surfaces by 99.97 per cent within five minutes,” says CEO Kanzo Shimizu.

Founded in 1957, NEION is Japan’s forerunner in high-precision coating. Specialisi­ng in plastic film coatings, the company brought to life countless products by enabling low-volume production and limitless customisat­ion for clients producing electronic industrial materials, seal stickers and labels, signs and displays, and consumer goods.

Some of its remarkable products are very thin double-sided tape as narrow as five micrometer­s, glass-scattering prevention film that cuts exposure to ultraviole­t rays by 99 per cent, and heat conductive industrial tapes, among many others.

With its advanced capabiliti­es, NEION creates more than 800 new PSA products every year. Its priority in the next few years is to expand the market for the groundbrea­king Halshikkui as a countermea­sure against virus infection. The company is also focusing R&D on eco-friendly products such as industrial tape, seals and labels made from recycled materials, aside from reducing its carbon footprint.

Aiming to go global in the coming years, NEION is eyeing expansion in Thailand, Vietnam and China with an overarchin­g B2B and B2C strategy. It is keen on contributi­ng more to customers in various industries with its technology potentials.

“The key theme in our company is always creating newness,” Shimizu says.

 ?? ?? Kanzo Shimizu, CEO
Kanzo Shimizu, CEO

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