Win­ter Tour ini Shen­nongjiah ji Forestry District


Special Focus - - Contents - Zhai Xingbo, Xu Kuang & Yu Ling 翟兴波许旷喻玲

The snow-cov­ered moun­tains and green forests in Shen­nongjia have al­ways been a dream­land for tourists across the coun­try.

When win­ter is com­ing, more and more tourists are at­tracted by a va­ri­ety of win­ter sports held in Shen­nongjia and other re­gions in Hubei Prov­ince. Peo­ple en­joy the idyl­lic snowy land­scape and en­ter­tain them­selves by play­ing the many snowre­lated ac­tiv­i­ties which high­light the eco­nomic de­vel­op­ment of the area.

On De­cem­ber 28, 2017, the Sec­ond Hubei Ski Race was launched at the Shen­nongjia In­ter­na­tional Ski Re­sort, which lasted for three days. More than 2000 peo­ple from dif­fer­ent cities and prov­inces par­tic­i­pated in the fierce race.

This race was jointly or­ga­nized by the Hubei Ad­min­is­tra­tion of Sports and Shen­nongjia Peo­ple’s Gov­ern­ment. It was a prov­ince- level ski race in­volv­ing four dif­fer­ent ski re­sorts in Shen­nongjia. It has also at­tracted more than ten thou­sand ski lovers who came to wit­ness the great race with their own eyes.

“The four ski re­sorts in­volved in Shen­nongjia will draw at least 200 thou­sand tourists this year dur­ing the win­ter sea­son,” said Feng Wei, di­rec­tor of the Tourism Com­mit­tee of Shen­nongjia Forestry District.

On Jan­uary 21, 2018, the In­ter­na­tional Chil­dren’s Ski Fes­ti­val kicked off at the Shen­nongjia Tianyan Ski Re­sort in honor of World Snow Day. “Shen­nongjia was one of the 54 re­sorts in China that were af­fil­i­ated with the fethes­ti­val, and was the only in­ter­na­tional one in Hubei. This in­di­cates that Shen­nongjia has stepped out­side of Hubei and be­come known across and out­side of the coun­try,” said Liu Shengce, di­rec­tor of the Cul­ture, Sport, and Me­dia Bureau of Shen­nongjia For­est District.

In ad­di­tion, Shen­nongjia In­ter­na­tional Ice and Snow Sports School was set up with 62 full­time coaches, able to train more than 60 thou­sand skiers an­nu­ally. Many new, themed pro­grams are be­ing ex­plored and in­stalled in the ski re­sorts in Shen­nongjia, in­clud­ing Snow Counter- Strike Matches, Snow­mo­bil­ing, Snow Tub­ing, Snow Bal­loon­ing, Ice Sculp­ture Ex­hi­bi­tions, a Snow Pet Won­der­land, Night Par­ties, and other di­verse recre­ational pro­grams. Some ski re­sorts even con­duct on­line live shows of the ski­ing ac­tiv­i­ties.

Jan­uary 28 wit­nessed a sunny day af­ter a long streak of snowy weather. The fan­tas­tic scenery from the top of Shen­nongjia Moun­tain made Lin Ping, a tourist from Guang­dong Prov­ince, feel stunned, and she couldn’t help tak­ing pho­tos of ev­ery­thing she saw. Be­cause of the heavy snow­fall from the pre­vi­ous days, many roads to the district were closed, but this did not dampen the en­thu­si­asm of tourists from all over the coun­try.

Cur­rently, the open­ing of the 2018 Win­ter Olympics in Pyeongchang and Beijing win­ning the bid for the 2022 Win­ter Olympics will surely be a boost for the win­ter sports mar­ket, with which Hubei Prov­ince will also be fac­ing un­prece­dented op­por­tu­ni­ties for its win­ter sports and ac­tiv­i­ties.

(Pho­tos cour­tesy of Shen­nongji­aNews )

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