2002 年 10 月，如意公司获得标准更高的 ISO9001（ 质量）、ISO14001（环境）、GB/T28001（职业健康安全）三项国际标准认证。2006 年和 2007 年，西林牌搬运车获得了更高的荣誉，先后被认定为中国驰名商标、国家免检产品和中国名牌产品。
威廉聚精会神地听着，犹如听故事一般。听完后，他忍俊不禁，哈哈大笑：“0K ！ OK ！储先生太会说话啦，你这个比喻太生动了，让我感动。我决定爱‘妻子’而不要‘情人’，愿意与贵公司签订明年的业务合同。”
2007 respectively, Xilin’s brand truck won a higher honor and was recognized as one of China’s well-known trademarks, national inspection- free products, and famous brand products.
Chu Jiwang said: “I agree that our products are a little more expensive, but as an old Chinese saying goes, ‘ You get what you pay for.’ Higher price for higher quality. Isn’t that reasonable? ”
Though speechless, William still would not reconcile. He reiterated that he might have to go with another company, if the price did not come down.
How could Chu convince William and win this battle? He racked his brains in search for a good argument. It was a big deal with a big amount at stake. Suddenly, an idea came to his mind.
He said in a serious tone, “Mr. William, you are ill.”
William was startled. “I am fine. Why do you say that?”
“You’ve caught the disease of loving the new and loathing the old,” Chu Jiwang said.
William was puzzled. “What? What’s that?”
Chu Jiwang smiled, “I’ll give you a metaphor to help you understand. Say, you have a beautiful and virtuous wife, but as time goes by, you become tired of her. As an old Chinese saying puts it, ‘ Staying in a room of orchids for too long and you won’t smell their fragrance anymore.’ So, you find a glamorous lover who is actually not comparable to your wife, but the sense of newness and freshness excites you, and you feel like abandoning your old love for your new flame. Now I must remind you, it’s your freedom to love the new and loathe the old, but once you get tired of this new lover again, you will recall the love, affection, and happy times you used to have with your wife, but it’ll be too late even if you want to go back to her because your wife will not forgive you. You will have betrayed her. How do you find this analogy? We have been doing business for years, and Xilin products are just like your wife. If you, out of temporary impulsion, give your love to someone else and interrupt our business relationship, later if you regret it and come back in hope of resuming our cooperation, Xilin products would be in short supply then. Even if you offer a high price, we will not be able to help you, since you will have been unfaithful to us.”
Chu Jiwang had his words translated to Mr. William without missing a word.
William listened attentively as if listening to an interesting story. He laughed when it was done. “Okay, okay! Mr. Chu is indeed good with words. Your metaphor is vivid and moving. I decide to love my ‘ wife’ instead of my ‘lover,’ and I am willing to sign a business contract with your company for next year.”
Chu Jiwang laughed happily. He enthusiastically shook William’s hand and said, “Then let our relationship stay as normal as it is now, and we’ll have an even more ‘ loving’ relationship than before.”
( Excerpt from The Light of Ruyi: Biography of Chu Ji Wang,
the King of Trucks , Foreign Languages Press. Translation: Lu Qiongyao)