Developed by Nan Fung Group, LP6 (Phase VI of LOHAS Park) consists of four residential towers, offering a total of 2,392 units ranging from one- to four-bedroom suites, as well as a limited number of special units with five bedrooms. From its design to market positioning, the project fully embodies Nan Fung’s belief in green and sustainable architecture, using an array of green building facilities to assist residents in adopting eco-friendly habits while providing them with a better environment.
For Nan Fung, sustainable development isn’t just a banner slogan, but something that can only be achieved through everyone’s participation in making positive changes in their daily lives. The group hopes real estate developers can take the lead in the green revolution, equipping their housing projects with green, energy-saving facilities and cultivating the community’s environmental awareness, which can ultimately make the world a better place for future generations. To this end, LP6 features five major ecological facilities, including the step power generator system, the solar landscape lighting system, the nutrient recycling system, the electric vehicles charging and the self water storage roof system. Residents are encouraged to save water and energy, to reuse and recycle, for the sustainable future of the planet. Meanwhile in its marketing campaign, LP6’S messages of “Happy Home is That Simple” and “I am Eco Rich” are an extension of the developer’s efforts to promote a love and appreciation for nature, echoing the green, harmonious LOHAS lifestyle. As the sea side project is close to a country park and a popular bird-watching destination, the developer has designed a seagull mascot to serve as the Eco Rich Ambassador of LP6, responsible for communicating the development’s eco-friendly lifestyle messages to the public.
Apart from a diversified marketing strategy that involves social media engagement, media coverage and out-of-home advertising, Nan Fung has also produced a series of Eco Rich-themed short video clips to enhance public understanding of the project’s eco-friendly facilities, further highlighting its sustainable living philosophy.
於市場推廣上，項目以「Happy Home is That Simple」為廣告主題，並以「i am Eco Rich」作為環保概念，以「愛地球、愛大自然、愛自己」為基礎，實現「人與綠色 生生不息」的生活理念。由於項目位處臨海地段及毗鄰郊野公園自然環境和觀鳥勝地，因此設計了「海鷗仔」為項目的「eco rich」大使，由海鷗仔介紹「LP6」多姿多采的環保生活模式。除了透過社交媒體、報章、戶外廣告等多元化推廣渠道，全方位展示「LP6」的項目優勢外，南豐亦製作了Eco Rich宣傳短片，讓大眾了解項目的可持續
發展的生活配套，呼應「I am Eco Rich」的環保概念。