ECO-RICH LIVING引進綠色生活

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Developed by Nan Fung Group, LP6 (Phase VI of LOHAS Park) consists of four residential towers, offering a total of 2,392 units ranging from one- to four-bedroom suites, as well as a limited number of special units with five bedrooms. From its design to market positioning, the project fully embodies Nan Fung’s belief in green and sustainable architecture, using an array of green building facilities to assist residents in adopting eco-friendly habits while providing them with a better environment.

For Nan Fung, sustainable development isn’t just a banner slogan, but something that can only be achieved through everyone’s participation in making positive changes in their daily lives. The group hopes real estate developers can take the lead in the green revolution, equipping their housing projects with green, energy-saving facilities and cultivating the community’s environmental awareness, which can ultimately make the world a better place for future generations. To this end, LP6 features five major ecological facilities, including the step power generator system, the solar landscape lighting system, the nutrient recycling system, the electric vehicles charging and the self water storage roof system. Residents are encouraged to save water and energy, to reuse and recycle, for the sustainable future of the planet. Meanwhile in its marketing campaign, LP6’S messages of “Happy Home is That Simple” and “I am Eco Rich” are an extension of the developer’s efforts to promote a love and appreciation for nature, echoing the green, harmonious LOHAS lifestyle. As the sea side project is close to a country park and a popular bird-watching destination, the developer has designed a seagull mascot to serve as the Eco Rich Ambassador of LP6, responsible for communicating the development’s eco-friendly lifestyle messages to the public.

Apart from a diversified marketing strategy that involves social media engagement, media coverage and out-of-home advertising, Nan Fung has also produced a series of Eco Rich-themed short video clips to enhance public understanding of the project’s eco-friendly facilities, further highlighting its sustainable living philosophy.

南豐集團旗下日出康城項目「LP6」由4座住宅大廈組成,合共提供2,392個住宅單位,間隔由一房至四房以及少量五房特色戶。整個項目由設計到市場定位貫徹南豐的綠色及環保建築理念,以一系列綠色建築配套協助住戶培養環保生活習慣項目。

南豐認為可持續發展不只是口號,而是由每一個人願意改變生活習慣而成就的;南豐希望由發展商牽動,於屋苑配備綠色節能設施,令整個社區都培養出環保生活習慣,下一代以至地球才可持續發展。項目特別引入五大綠色生活配套設施,包括踏板發電系統1、太陽能發電系統1、

廚餘轉化系統1、電動車充電裝置1、及雨水收集循環再用系統1等,鼓勵住戶節水

節能、轉廢為用,為環保出分力。

於市場推廣上,項目以「Happy Home is That Simple」為廣告主題,並以「i am Eco Rich」作為環保概念,以「愛地球、愛大自然、愛自己」為基礎,實現「人與綠色 生生不息」的生活理念。由於項目位處臨海地段及毗鄰郊野公園自然環境和觀鳥勝地,因此設計了「海鷗仔」為項目的「eco rich」大使,由海鷗仔介紹「LP6」多姿多采的環保生活模式。除了透過社交媒體、報章、戶外廣告等多元化推廣渠道,全方位展示「LP6」的項目優勢外,南豐亦製作了Eco Rich宣傳短片,讓大眾了解項目的可持續

發展的生活配套,呼應「I am Eco Rich」的環保概念。

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