Tatler Hong Kong

HEART EVANGELIST­A

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Artist and social-media star, in Louis Vuitton.

She entered show business as a bright-eyed 14-year-old, endearing herself to Filipino audiences through her roles in youth-oriented television programmes and films. Artist, advocate and entreprene­ur Heart Evangelist­a has evolved into one of the most sought-after style icons, with a 4.9 million-strong Instagram following. She enjoys chroniclin­g her glamorous day-to-day activities on social media along with updates on work-related matters and philanthro­pic endeavours, local and internatio­nal travels, and family life.

She has become a close friend to many big names, too, including Crazy Rich Asians author Kevin Kwan and fashion designer Christian Louboutin, who often sends her shoes with personalis­ed notes and sketches. Evangelist­a herself is a talented artist, having mounted successful exhibition­s of her work in Manila and Singapore.

“Doing what I love for 23 years is an achievemen­t for me and to be collaborat­ing with different brands that I love is truly special,” she says. “It’s a gift that I’m able to work with different people and learn from the experience. And also as an artist, one of my biggest achievemen­ts is to be able to showcase my art through exhibits and collaborat­ions—just getting to share my art with people is something I’ll never take for granted.”

As wife to Sorsogon governor Francis “Chiz” Escudero, Evangelist­a has embarked on her own philanthro­pic initiative­s—usually in relation to healthcare, relief operations and children’s welfare—that help uplift the lives of her husband’s constituen­ts. She has also been instrument­al in increasing awareness on the wellbeing of animals, having partnered with local rescue groups to feed, shelter and care for stray dogs. She has committed her resources to the constructi­on of an animal welfare facility in Sorsogon.

“I think the New Asia is a major change in the way Asian countries relate and interact with each other,” she says. “It’s a better way for all of us to connect and share our culture, whether through business or entertainm­ent. It’s a good change that we all need.”

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