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There’s Tiktok for teens, Facebook for groups, Twitch for gamers, Instagram and Youtube for everybody—especially beauty, fitness and lifestyle gurus—so how do you choose? Maybe you don’t have to. “I like all platforms equally,” says Taylor R who, with 1.12 million subscribers, is one of Hong Kong’s most popular Youtube personalities and the founder of fashion and lifestyle brand Toat. “I think it’s important to post content everywhere because people consume differently on different platforms. I’ll always take a main channel video that would be in a long, more detailed version on Youtube, and I’ll cut it down to a shorter version for Instagram. I like to cross-post content. It’s not more work for me, and you can grow different audiences. It’s interesting because a video that won’t do well on Youtube will do super-well on Instagram, so you never know.”