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The more laser-focused your output is, the more engaged your audience will be. “It’s really important to narrow down who you are online,” says Susan Yara, founder of Mixed Makeup, a beauty Youtube channel with 1.16 million subscribers, and FAM (For All Moms), a parentingfocused Youtube channel and podcast. “We all have many talents, but followers need to know what they can get from you specifically. Once you have the following and your audience feels invested, then you can add scope. A good example with my channel, Mixed Makeup, is that I started more broadly—covering beauty and wellness— but as I narrowed the subject matter down to skincare as its main focus, the following grew faster.”