A New Dawn
Designed and developed in Japan by way of cutting-edge science and pure beauty nutrients, FANCL’S zero-preservative skincare elevates luxury to a new level
When was the last time you examined the expiration date on your go-to night cream or eye serum? Most of us are guilty of purchasing skincare products with the intention of using them over a year or so, but did you know that a typical face cream expires in six months to a year, even if it’s filled with preservatives?
While you might think that your favourite face cream or serum will last—and stay effective—to the
very last drop, selecting a smallersized, preservative-free formula may actually be the key to revolutionising the way you take care of your skin, keeping it younger-looking and healthier for the long run.
Changing your routine and opting for products with a transparent formula and zero preservatives means that your skin has a chance to soak up all the nourishing ingredients it deserves without being clogged with adverse preservatives—and that’s exactly where FANCL comes in.
While the idea of keeping a jar of night cream for months—or years in some cases—might seem convenient and easy to manage, FANCL challenges that skincare norm with a more holistic approach to beauty. And while “healthy” skincare products are typically more expensive to produce and have shorter shelf lives than those made with traditional preservatives, the Japan-based scientists at FANCL have made it a mission to deliver totally preservativefree products that are just as effective and convenient—and a whole lot healthier for the skin.
The beauty company has an uncompromising ethos: beauty starts with a zero preservative approach. That means eliminating possible side effects that might be caused by preservatives, instead giving consumers a pure, unadulterated beauty essence that all skin deserves.
FANCL is committed to delivering zero preservative cosmetics and skincare products of the highest quality: scientific research is behind every single natural ingredient combination, from its cleansers to its lotions and essences, all so that you get the best care possible without sacrificing the luxurious look and feel of high-end cosmetics.
In fact, FANCL is able to ensure its entire line stays fresh and pure by way of three attributes: small bottles that you’ll easily be able to use before they expire; hermetically sealed containers that ensure your product is fresh and uncontaminated; and a visible production date—adding a sense of freshness you can see and feel.
These days, we’ve become more conscious than ever of what we put in our bodies. Giving your skin a new beginning could be one of the most effective ways to give your overall health a boost.
Whether or not you’ve noticed your existing skincare routine losing effectiveness, every single drop of FANCL skincare products has been stringently researched and developed for one purpose: to proactively restore your skin’s appearance while sending your beauty routine on a healthy path to a more youthful, radiant skin.
Even in ancient times, platinum was recognised as such a treasure that it was used to create ceremonial jewellery and to decorate the tombs of pharaohs. Since then, the precious metal has become a symbol of rarity and timelessness, found on ring fingers the world over.
On a quest for eternal youth and beauty, luxury skincare brand La Prairie has sought out platinum not only for its prestige, but for its restorative powers too. In its Platinum Rare Collection, the metal is used to achieve age-defying results: a more refined skin texture, smoothed wrinkles, augmented moisture levels and an even skin tone. Now a new collection under the Platinum Rare family offers an even higher-performing formula, complete with four innovative products and two existing ones that should be used together for the best results.
Two active ingredients—la Prairie’s patented Cellular Complex and the new Platinum Multi-peptide—are at the core of the Platinum Rare Collection, developed by the brand’s in-house chemists. To capitalise on the skin’s natural regeneration, they have combined three different peptides that activate collagen production, strengthen the skin barrier, improve its moisture balance and enhance cellular longevity.
The skincare ritual begins with a few drops of Platinum Rare Cellular Life-lotion to detoxify, renew and reset skin for the following treatments. During the daytime, Platinum Rare Haute-rejuvenation Elixir leaves skin feeling restored, smooth and tightened, while at night, a drop of Platinum Rare Cellular Night Elixir is a silky serum that promises deep rejuvenation.
For the eye area, the Platinum Rare Haute-rejuvenation Eye Elixir diminishes the look of wrinkles; and visibly lifts and firms the eye area and brightens dark circles.
The Platinum Rare Haute-rejuvenation Eye Cream follows in order to continue the treatment more effectively. Finally, the ritual is completed with Platinum Rare Haute-rejuvenation Cream. The collection is packaged in amethyst-toned pots with platinum-coloured details added to both the pipettes and their pump buttons, which are also metal-tipped to soothe, cool and reduce puffiness in the face.
At the heart of the new collection are La Prairie’s rich heritage and savoir-faire that began with the pioneering work of Dr Paul Niehans, nicknamed “the father of cellular therapy” for having developed rejuvenating therapies more than 80 years ago at the Clinique La Prairie in Montreux, Switzerland. As such, the Platinum Rare Collection promises skin as refined, precious and durable as the metal after which it is named.
Platinum was originally born out of a collision between two neutron stars in a distant part of the galaxy where gravity is extreme and time moves slowly—the exact effect La Prairie hopes to achieve with its pioneering anti-ageing products.