GENTLE MONSTER

“Gentle Monster is one of my favourite brands. Hankook Kim is so talented and creative; he’s the brain behind it. From their campaigns and shop experiences, you can tell they’re ahead of the game, and I’m so proud to be one of their earliest partners. For our anniversary we came up with Rick and Freda, which in my opinion are their two best shapes. They’re so simple, I feel everyone could wear either of them. That’s the art of a good product. I still remember Mr Kim told me why it’s called Gentle Monster, and it makes so much sense, the chemistry between a gentleman and a crazy monster”