Ryan Gosling

The Canadian actor and musician has been announced as Tag Heuer’s newest ambassador

Ryan Gosling has starred in numerous Hollywood hits including La La Land and Drive but, until now, the actor has never partnered with a brand, which is why Tag Heuer’s announcement that the actor will front its campaign for the new Carrera Three Hand collection is so shocking to the watchmaking world.

“Tag Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over 160 years,” says Gosling. “Partnering with them was an easy decision, and time, in general, is just something I think a lot about now. My kids are growing up fast, so I keep an eye on the clock in a way I never used to.”

Shot by New York-based photographer Pari Dukovic, smouldering photos of Gosling driving with the watchmaker’s Carrera strapped to his wrist prove this 41-year-old is the perfect poster boy for pretty much anything.

“In creating these portraits, it was about creating something timeless and timely at the same time,” says Dukovic.