WHO RUNS THE WORLD?
Rolex’s Oyster Perpetual Lady Datejust hit shelves in 1957 at a time when women were casting off stereotypes and beginning to experiment with their own sense of style. The watchmaker’s founder Hans Wilsdorf broke new ground with the model’s 28mm case size and quickly cemented the watch’s reputation as the ultimate classic women’s timepiece thanks to its robustness— the case’s middle section is crafted from either 18-karat gold or Oystersteel, a rust-free alloy—and its distinctive design. Choose from domed, fluted or gem-set bezels, as well as a variety of materials, colours and motifs.