Modern Heroes

Just as Laury Cullen Jr is dedicated to fighting the destruction of priceless forest environments in Brazil, so Sean Lee-davies is committed to combating similar environmental devastation closer to home. Lee-davies is the founder of Hong Kong non-profit environmental initiative Project C:change, which for more than a decade has been working to combat environmental degradation and climate change, and to further conservation. The organisation raises funds for reforestation projects while also seeking to empower local communities, making them into stewards of the environment. In addition to promoting and producing culture aimed at raising environmental awareness, from art exhibitions to documentaries, Lee-davies has organised numerous fundraising events, such as a 2020 Kilimanjaro climb, often calling on his celebrity friends to join him. Project C:change donates to organisations including the Africa Big Life Foundation, the David Sheldrick Wildlife Trust and the International Anti-poaching Foundation. Leedavies is also a TV producer, director and host, and the founder and CEO of digital marketing agency Awethentic Studio, which specialises in VR and AR content.