Green Beauty in Numbers

2.4 “Natural” skincare products contain on average 2.4 synthetic ingredients, with the most common being ethylhexylglycerin, phenoxyethanol and sodium ascorbyl phosphate

75% The percentage of consumers in the Apac region who want to lessen their environmental footprint

The percentage of Millennials in 51 the Apac region who actively look for vegan formulations when buying % beauty and grooming products; the proportion of corresponding Gen Z consumers stands at 44 per cent

42% The percentage of skincare products that consist of entirely naturally derived ingredients

39% The number of brands identifying as “clean beauty” within the US$19 billion prestige beauty category increased by 39 per cent in 2020

13% Over the past four years, the sales of clean skincare brands have doubled, and now amount to 13 per cent of total high-end sales

54.5 billion The value of the global clean beauty market is estimated to reach US$54.5 billion in 2027

Sources: Environmental Working Group, NPD Group, Globaldata, DSM,

Deep Science, Statista, Brandessence Market Research, WGSN, PR Newswire, Cosmetics Design Asia