KEEP IT COOL
Jenny Tsang wants to influence and inspire her social media followers, but ultimately her goal is to forge friendships
If Jenny Tsang’s Instagram account is anything to go by, the Hong Kong-born, California-raised content creator knows how to serve good style all year long. Creating effortless ensembles is her forte; by pairing oversized coats and combat boots, or flowy dresses and sneakers, she strikes the right balance between hard and soft elements each time.
A graduate of the Academy of Art University in San Francisco, Tsang started a fashion blog in 2014 while working as a full-time art director for an advertising agency in Los Angeles, using it as a place to write about trends she was exploring and outfits she wore. This was around the time that the “OOTD”, or “outfit of the day”, hashtag started blowing up on Instagram, “so I did the same with the looks I wore to work,” she told “I never thought this would change my life.”
That blog would lead to a nearly 300,000-strong following on Instagram, where she continues to post regular outfit inspo under the handle @tsangtastic, and uses her own style to “inspire others to build confidence” in their own looks. She adds that she hopes to make people “feel good about themselves every day through expressing my confidence with the clothes I wear”.
In December 2016, Tsang launched her clothing line by tsang, offering minimal, elegant essentials such as coats and knitwear. “I wanted to be able to relate to my audience and provide them with quality and classic pieces that I knew they would cherish,” she says. The clean, simple lines serve as something of a tribute to the woman Tsang names as her ultimate style icon: Victoria Beckham. “I have always loved her sleek looks. She gives off a modern woman vibe and is a strong woman with a singular vision,” she said. “Her collections have got better and better, and I love how her look is feminine, clean and sharp. It’s so timeless.”
Her own style also errs on the side of timeless and classic; while she can be seen wearing items from the latest collections by major maisons such as Gucci and Dior, the palettes tend to the neutral and understated, but never dull. After all, Tsang sees her sartorial choices as an important part of her personality.
“Style is a form of self-expression and a way to connect with people,” she says. “There is no right or wrong because style is very individual and it’s how we represent ourselves.”
Ultimately, Tsang hopes that her followers see her as approachable and accessible; she goes as far as saying she wants to be perceived “as a friend”. “Instead of being called a ‘fashion influencer’, I want to be known as a creator friend who [people] can go to for day-to-day inspiration.”
“My ultimate style icon is Victoria Beckham. I love how her look is feminine, clean and sharp. It’s so timeless”
“Justin Bieber [is my biggest fashion influence]. Sometimes I wonder if an item he’s wearing is actually well designed, or if it’s because he’s famous and makes it look cool”
“I express myself and my values through my personal style: classic yet modern, trendy and positive. I do my part, little by little, to make the world a better place and to empower others through the infinite potential of youth. I hope that people see me as myself: someone who spreads love and light”
“Style is the incarnation of our own identity. It is personal, it represents character, it’s unique, it changes over time and is inspired by our roots and experience throughout life. It is an extension of our aura”