Rolex hon­ours the sto­ried tra­di­tions and art of film­mak­ing through its part­ner­ship with the Academy Awards and its Rolex Tes­ti­monee and men­tor­ship pro­grams.

The Peak (Hong Kong) - - Contents -

Rolex hon­ours the sto­ried tra­di­tions and art of film­mak­ing

Set­ting the mood in a movie scene can mean get­ting the light­ing just right, find­ing that per­fect tune to play back­drop to the set, build­ing a char­ac­ter with the right cos­tumes, and cre­at­ing a his­tor­i­cally ac­cu­rate pic­ture us­ing pe­riod props. Get­ting the mo­ment right is all in the de­tails, and ev­ery­one from set and cos­tume de­sign­ers, di­rec­tors and ac­tors them­selves know that mak­ing a movie is much more than read­ing some lines in front of a cam­era.

All of these lit­tle de­tails are what help di­rec­tors’ vi­sions come to life; some­times the prop can be some­thing as small as a wrist­watch, the per­fect time­piece that gives con­text to the per­son­al­ity of the char­ac­ter and an­chors a spe­cific mo­ment in time and his­tory.

So per­haps it’s not all that sur­pris­ing, with its unique role in the his­tory of watch­mak­ing, as well as hav­ing a pres­ence through­out im­por­tant mo­ments in his­tory, that Rolex set it­self as an im­por­tant pa­tron and part­ner in the artis­tic world of film­mak­ing.

From its in­volve­ment with its four Rolex Tes­ti­monee di­rec­tors to its grow­ing friend­ship with the Academy Awards, Rolex has helped film­mak­ers delve deeper into their art, all the while in­ject­ing new tal­ent into the in­dus­try with its Rolex Men­tor and Pro­tégé Art Ini­tia­tive.

Be­gin­ning 2016, Rolex showed its sup­port to the Academy Awards by ded­i­cat­ing a Green­room, an ex­clu­sive space back­stage at the Os­cars, to ac­tors and in­dus­try in­sid­ers on the night of the awards cer­e­mony. The re­la­tion­ship be­tween Rolex and the Academy con­tinue to bloom, and in 2017, the watch­maker was named the Ex­clu­sive Watch of the Academy of Mo­tion Pic­ture Arts and Sciences. Rolex’s sup­port for the academy ex­tended fur­ther when The Academy Mu­seum and its 2019 open­ing was an­nounced– the watch­maker proudly plays the role of Found­ing Sup­port of the Academy Mu­seum. This new mu­seum, set to be lo­cated in Los An­ge­les, will fea­ture an archive of his­tor­i­cal arte­facts ex­plor­ing the art and science of the mov­ing im­age and will in­clude a 1,000 seat theatre and ed­u­ca­tion stu­dio.


Rolex’s in­volve­ment in the world of film, how­ever, ex­tends be­yond sup­port for the in­dus­try’s most cel­e­brated ac­co­lade. Long been friends of var­i­ous di­rec­tors, the brand con­tin­ues its re­la­tion­ship with four Rolex Tes­ti­monees who’s di­rected works have been deemed some of the most in­flu­en­tial in the movie-mak­ing world of to­day. Os­car-win­ning best di­rec­tors Kathryn Bigelow, James Cameron, Ale­jan­dro G Iñár­ritu and Martin Scors­ese have col­lec­tively won 57 Academy Awards and rep­re­sent the very best cine­matic sto­ry­telling.

These top in­dus­try play­ers are shar­ing their tal­ents not only with the au­di­ence but also with up and com­ing di­rec­tors and young artists. Among men­tors who took part in the Rolex Men­tor and Pro­tégé Arts Ini­tia­tive are Martin Scors­ese, Al­fonso Cuarón and Zhang Yi­mou, who carved out some one-on-one time from their busy sched­ules to of­fer guid­ance, in­sight and friend­ship to a se­lected group of bud­ding young tal­ents.

Cap­tur­ing a move­ment for­ever on film is about as close to we will ever get to freez­ing time. And thus, the art of film­mak­ing masters a feat that watch­mak­ers and hu­man­ity as a whole have been aching to achieve since the be­gin­ning of time.

05 The Academy Mu­seum, sup­ported by Rolex, is set to open in 2019. 06-07 The Rolex Green­room at the Academy Awards.

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