TAKE A BOW
2020 marked the 60th anniversary of the House of Graff. Since being founded in London in 1960 by Laurence Graff, the company has operated at the very pinnacle of the high jewellery industry. We take a look at the brand's latest collection, ‘Tilda's Bow'.
2020 marked the 60th anniversary of the House of Graff, one of the leading diamond jewellery brands in the world. Since being founded in London in 1960 by Laurence Graff, the company has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, and transforming the hidden wonders of the earth into spectacular pieces of jewellery that both move the heart and stir the soul.
Since its inception in 1960, Graff has grown to its current position as a purveyor of legendary jewels of unparalleled perfection and breathtaking scale, including famed stones such as the 603-carat ‘Lesotho Promise', which was famously cut into a necklace of 26 perfect stones; the largest square Fancy Vivid Yellow diamond in the world, the 118.08-carat ‘Delaire Sunrise'; and the largest D Flawless round diamond in the world, the ‘Graff Constellation', at 102.79 carats.
As the company moves into its 61st year of operation Graff recently unveiled the ‘Tilda's Bow' collection, a stunning array of necklaces, earrings, bracelets and rings, all adorned with Tilda's Bow, and set with the company's signature top-quality diamonds. From bold high jewellery necklaces fit for the red carpet to more delicate pieces for sophisticated every day wear, the collection is based around Tilda, a captivating character created by the House of Graff to encapsulate a world where daydreams come to life and adventures unfold as silk transforms into diamond ribbons at her touch. Each jewel is a fancy of Tilda's effervescent imagination, whipped up into a diamond whirlwind, tied in precious knots or spun into shining bows.
The designers at Graff have conjured up perfect bows that capture the twists and turns of a silk ribbon tied by Tilda. In the Graff workshop, master artisans have turned Tilda's dreams into reality, bringing her whimsical fantasies to vivid life. In their hands, each design has been transformed into a magical, sculptural Bow that shimmers with sweet and striking brilliance.
Artfully designed to steal the attention, the Bow collection comprises diamonds that are Tilda's always and forever jewels to spectacular high jewellery pieces set with custom cut diamonds that embrace her every move. Each of these treasures captivate all who set eyes upon them.
Diamonds are spun into sleek rows that bloom into voluminous Bows, capturing Tilda's irrepressible energy with effortless elegance. Elsewhere, Graff's craftspeople have custom cut each diamond by hand to create snaking curves and sleek silhouettes, accompanied by perfect pear-shaped diamond drops.
Streams of diamonds twist and entwine in extraordinary high jewellery creations that defy the imagination. Liberated from tradition, the Graff Bow becomes exquisitely entangled for eternity in bold and brilliant clusters of diamonds.
Other petite yet powerful designs feature ribbons of pavé and pear-shaped diamonds, tightly bound in lively, contemporary knots – a minimalist and timeless symbol of romance. “At Graff we have long been inspired by the image of a bow and its femininity, delicacy and sensuality,” notes Anne-Eva Geffroy, the company's Design Director. “With the Tilda's Bow collection, we capture the precise moment that a woman finishes tying a bow on her dress or in her hair – the loose, organic shape and expressive movement.”