STORY BEHIND THE FILM

Vantage Shanghai - - IN FASHION 爱出色 -

According to history records, Ferragamo left his hometown of Bonito before WWI and embarked on Stampalia from Naples to North America. After a short stay in Boston, Ferragamo settled in Santa Barbara, where his brothers (Alfonso and Secondino) resided. Later on, the brothers opened a shoe shop, where they both repaired and made customized shoes. This would be Ferragamo’s first involvement with the film industry, as his customers included film producers like D.W.Griffith, James Cruze, Raoul Walsh and Cecil B. DeMille. For DeMille, Salvatore Ferragamo made shoes for his several most important historical films, including The Ten Commandments (1923) and The King of Kings (1927). Ferragamo rapidly assimilated himself into the mainstream Californian society, with American media hailing the young man’s talents. As the film industry moved to Hollywood, Ferragamo followed the crowd and opened a new store, “Hollywood Boot Shop” on Hollywood Avenue. The frequent customers consist of a long list of superstars, like Mary Pickford, Pola Negri, Charlie Chaplin, Joan Crawford, Lillian Gish and Rudolph Valentino.

Business relationships gradually forged into friendships, and decided to

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