Women Love Traveling
Women aged 45 or better have become a major group of consumers in China's tourism industry, according to the latest tourism report on women in their 50s and 60s. The report was issued by one of China's leading travel agencies, Ctrip.com. Last year, women aged 45 or better traveled to 103 countries, 10 percent more than the previous year. Among seniors the proportion of women travelers was 16 percent higher than the proportion of men.
Senior women tend to travel with their friends and/or former classmates. The top two needs of senior women travelers are that they have enough time to take photos and go shopping, and that they have easy access to the Internet at hotels, restaurants and when they use public transportation.