Overseas Returnee Provides Quality Honey to Customers

打造让消费者放心的蜂蜜品牌

Women of China (English) - - WOMEN'S DEVELOPMENT |妇女发展 -

Wang Shujuan, a 32-year-old overseas returnee from Qingchuan, a county in Guangyuan, a city in Southwest China's Sichuan Province, has put a lot of time and energy into starting and developing her business during the past nine years. She has established Qingchuan Chuanshen Special Agricultural Products Development Co., Ltd. and Qingchuan Zhenchen Online Service Co., Ltd., both of which sell honey. Wang has also established a rural ecological tourist resort in Zhangjiacun, a village in Qingchuan, to promote honey among visitors to the village. As a result of Wang and her employees' efforts, her "sweet business" has boomed in recent years. As Wang continues to develop her business, she continues to offer more employment opportunities to Qingchuan's residents, and she continues to help many rural families escape poverty by selling honey. That, in turn, will promote local economic development.

Providing More, Better Products抓品牌质量,拓销售渠道

Wang recalls the many sweet, and bitter, incidents she has experienced as she has developed her business over the years. She would have become a music teacher with a primary or middle school in Qingchuan, after she graduated from the department of music education of Sichuan Conservatory of Music in 2008, had the magnitude-8 Wenchuan (a county in Sichuan Province) Earthquake not changed her fate. The earthquake razed large areas of Sichuan Province on May 12, 2008. Soon after the earthquake struck her hometown, Wang decided to follow in her father's footsteps and keep bees and make honey, to help her family overcome the disaster and rebuild their home.

Wang in 2009 established Qingchuan Chuanshen Special Agricultural Products Development Co., Ltd., an enterprise that raises bees and manufactures, processes and sells honey. She also set up a beebreeding base in Wali, a township in Qingchuan.

In 2010, Wang established an online store (to sell honey) at Chengdu (capital of Sichuan Province) Taobao Business Incubator Park. Given her efforts to promote, both online and offline, her products in recent years, Wang has received many positive comments about her honey from customers.

To broaden her vision and increase her knowledge, Wang studied media and public relations at Deakin University in Melbourne (a city in Australia), between 2011 and 2013. She received a master's degree in communications. Soon after she graduated from the university, she returned home to carry on with her "sweet business." She hoped to apply what she learned in running her business.

Wang experienced great obstacles, in late 2013, when she tried to persuade beekeepers to raise bees in accordance with her high standards. She insisted on choosing quality honey when she bought the product from beekeepers, and she refused to accept inferior honey offered by her relatives.

To help beekeepers improve their bee-raising skills, Wang in 2013 established Shurui Bee-raising Cooperative, in Qingchuan. As the old Chinese saying goes, "Those who work hard will be rewarded." Wang's efforts to develop her business have paid off, as more than 200 beekeepers, from different towns and townships, have joined the cooperative, and as they have raised more than 10,000 colonies of bees. Last year, Shurui's output value hit 10 million yuan (US $1.59 million).

Soon after she established Shurui, Wang set up the Beekeepers' Home (in Qingxi, a town in Qingchuan), which provides necessary equipment to beekeepers and helps them improve their bee-raising skills.

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