The museum's IT, imaging, and digital media department, composed of eight members, is responsible for developing and managing the museum's official website, Weibo and Wechat accounts and mobile applications.
Guo Ting, the team's leader, is a Beijing woman who has loved the museum since she was young. Guo began working at the museum in 2002. At that time, she was responsible for managing and maintaining the museum's official website. Guo in 2013 established the museum's official Weibo account, to show the museum's abundant collection of resources, so the public could have a comprehensive understanding of the museum.
She posted text and photos via Weibo for the first time on July 17, 2013. She posted photos of the architectural elements of the palaces, and she wrote: "There is a kind of beauty that can stand the test of time, and we stand still to enjoy (the beauty)." The team still posts short, but artistic, texts via Weibo.
The team's members are devoted to showing the "elegant" and "lovely" Palace Museum to the public via its Weibo and Wechat accounts. The museum's official Weibo account has more than 5.7 million followers.
"We once posted some texts with the tags 'Talking about bright and beautiful in spring days,' 'Talking about cool and refreshing in summer days,' 'Talking about color on autumn days' and 'Talking about warmth on winter days' via Weibo, to introduce the museum's collections. We also post texts with the tag 'Falling in love with the city' regularly, and we post some photos of the museum's beautiful scenery. The beautiful scenery and exquisite collections of the museum have attracted many netizens," says Guo.
Photographs and the new media go hand in hand.