'Bookstore Plus' New Mode to Boost Bookstores' Business
Duzhe, or Readers, a semimonthly Chinese-language magazine, was founded 37 years ago. Duzhe Publishing and Media Corporation opened Duzhe Bookstore, the corporation's first bookstore complex under its brand, along the Bund, in Shanghai, earlier this year. The interior design and facilities of Duzhe Bookstore reflect the magazine's history and cultural charm, both of which have attracted many readers. Bookstore complex, a new type of bookstore that provides a "bookstore plus catering, cultural products, exhibitions, art and entertainment" services, is becoming popular in China. Mostly located in shopping areas, such bookstores are popular with consumers, particularly women.